Mohamed Henawi

◉ Create and develop an annual marketing plan, including strategies, budget, and KPI’s.

◉ Planning and supervising the implementation of advertising campaigns ATL / BTL.

◉ Create digital advertising strategies & develop content on various social media platforms.

◉ Lead the negotiations with suppliers and vendors for the greatest deals.

◉ Monitor the competitors' activities and propose possible improvements in tactical plans.

◉ Training internal teams on persuasion, communications, and closing deals skills.

◉ Measuring key performance indicators and submitting activity reports to management

◉ Creating the marketing strategy and budget to meet the Agency's strategic objectives.

◉ Managing the production of all marketing materials & integrated marketing campaigns.

◉ Planning and Organizing events such as new service launches, seminars.

◉ Evaluate market reactions to advertising programs, products, and services, etc.

◉ Adjustment of marketing plans to meet the evolving market and competitive conditions.

◉ Participating as a part of the core team responsible for services improvements.

◉ Generate periodic budgets, forecasts, market, and performance reports as required.

◉ Set annual marketing plan with financial budget for associated campaigns and events.

◉ Coordinating marketing campaigns with sales manager to increase sales activities.

◉ Planing and supervise on implement promotional and advertising campaigns.

◉ Set a strategy for social media campaigns and monitor performance results.

◉ Overall responsibility for brand management and corporate identity.

◉ Create related reports on the effectiveness of marketing communications

◉ Working closely with design agencies & internal designers in new product launches.

◉ Analyzing current and potential customer behaviors, competitors, and news channels.

◉ Oversee creation of press release contents, advertisements, ...in line with the marketing plan.

◉ Setting Brand strategy, including guidelines update, vision, and value proposition.

◉ Planning and execution of all external communications and media events.

◉ Assisting with product development, pricing, and new product launches.

◉ Creating & managing promotional collateral to establish and maintain product branding.

◉ Planning, implementing, tracking brand promotional and advertising campaigns.

◉ Analysis of sales forecasts and relevant financials and reporting on product activities.

◉ Preparing Competitors & customers insights analysis report recommendations Summary.