Hend Moussa

• Responsible for executing all marketing activities for the 4 various companies under Dakahlia Group: Dakahlia Poultry, Dakahlia Agriculture, Shams, and Al Anani Foundation for Human Development
• Plan marketing and brand objectives
• Developing an immense brand to be distributed across super markets in Egypt whilst organizing a colossal brand launch via television, radio, print, taste testing, activations, etc
• Expand product solutions and offerings
• Prepare marketing strategies alongside other Company executives
• Analyze market trends and recommend changes to marketing and business development based on analysis and feedback
• Prepare and adhere to budgets
• Oversee creation and delivery of press releases, advertisements, Company brochures/catalogs, and other marketing materials
• Design print ads and publications
• Ensure brand messages are consistent
• Gather and analyze customer insight
• Nurture and enrich all outside perceptions of the Company and growth of market share
• Engage consumers on social media
• Deepen relationships with all media to ensure the most effective messaging and position of the organization
• Lead all areas of content generation and production across all media platforms
• Take calculated risks based on data driven analytics
• Drive overall CRM and direct marketing
• Engage other organizations within the community
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
• Develop and lead marketing team to execute new concepts, business models, channels and partners to position our business as an innovator and a leader
• Developed a leading poultry brand, Temry which is currently available across all known super markets in Egypt
- Led branding and design process, packaging process, and brand launch
- Organized many PR events across super markets in Egypt
- Worked closely with many social media influencers to promote the brand through their platforms
• Developed two other brands for export purposes and worked closely with social media influencers with taste tests, etc

ASquared (2/2011-Present)
Dresscode Group Brand Manager
• Brand Marketing
o Responsible for creating the Brand's marketing/media plan each season in conformity with the overall brand's strategy & financial objective
o Develop marketing promotions and advertising campaigns allowing for increased traffic and sales
o Accountable for all window ideas and setups in conjunction with a window dresser for actual implementation
o Solely organized seasonal in-store fashion shows along with new store launches in conjunction with a PR firm
o Played a significant role in the organization and implementation of local photo shoots
o Responsible for all marketing materials including magazine ads, in store artwork, social media materials, coupons, vouchers, VIP cards, etc

• Financial Planning & Expansion
o Responsible for setting the financial targets for the brand and putting together a number of well integrated plans to help achieve those targets; sales forecasts, purchase plans, and expansion plans
o Accountable for Brand to achieve seasonal/monthly targets by focusing on daily sales to ensure each store is on right track for achievement and planning promotions/campaigns to boost sales for slow moving months/time periods
o Pricing of merchandise to ensure competitive market prices whilst capitalizing on utmost profitability of each style
o Responsible for substantial brand expansion, starting with five American brand names within Dresscode to currently 14 brand names

• Seasonal Buying
o Carry out Brand's buying each season based on trends, past season sell outs & sell throughs, stock levels and OTB

• Stock Levels Supervision
o Ensuring all stores have proper levels of stock with accommodating current season collections
o Creating new orders for stores upon arrivals of new shipments; styles divided and sent per color/per size based on each stores' best sellers and suitable price ranges for each outlet
o Liquidation strategies planned and implemented to rid Brand of stock whilst allowing for utmost efficiency and profitability within Brand image

• Retail Operations Supervision
o Monitoring and supervising all retail and sales related operations and ensuring implementation of the policies and procedures of the company among the brand's team (stores and HO)

SAS-Egypt (10/2006-1/2011) Cairo, Egypt
La Senza Brand Manager (1/2008-present)
• Strategic Planning & Control
o Responsible for preparing seasonal budget in conformity with managerial, financial and promotional divisions of the brand
o Responsible for positioning the brand in the market with accommodating strategic marketing action plan
• Financial Planning
o Responsible for setting the financial targets for the brand and putting together a number of well integrated plans to help achieve those targets; sales forecasts, purchase plans, and expansion plans
o Accountable for Brand to achieve seasonal/monthly targets by focusing on daily sales to ensure each store is on right track for achievement and planning promotions/campaigns to boost sales for slow moving months/time periods
o Pricing of merchandise to ensure competitive market prices whilst capitalizing on utmost profitability of each style
• Brand Marketing
o Responsible for creating the Brand's marketing/media plan each season in conformity with the overall brand's strategy & financial objective
o Accountable for executing Brand image in Egypt in exact accordance with Mother company guidelines and standards
o Develop marketing promotions and advertising campaigns allowing for increased traffic and sales
• Retail Operations Supervision
o Monitoring and supervising all retail and sales related operations and ensuring implementation of the policies and procedures of the company among the brand's team (stores and HO)
• Seasonal Buying
o Carry out Brand's buying each season based on trends, past season sell outs & sell throughs, stock levels and OTB.
• Store Training
o Bi-seasonal staff training; product knowledge, selling skills, up-selling techniques, and analytical skills
• Stock Levels Supervision
o Ensuring all stores have proper levels of stock with accommodating current season collections
o Creating new orders for stores upon arrivals of new shipments; styles divided and sent per color/per size based on each stores' best sellers
o Liquidation strategies planned and implemented to rid Brand of stock whilst allowing for utmost efficiency and profitability within Brand image

Esprit Brand Coordinator (1/2007-12/2007)
• Monitored correct and timely delivery to stores of merchandise and needed POS materials
• Created analyses regarding all aspects of brands; style sell outs, department sells outs, category sell outs, sales/sqm., etc.
• Analyzed competition two times per season; once at the beginning and once during the sale period
• Strategized to incur appropriate brand positioning
• Gathered store inputs on a regular basis to ensure sound decision making
• Hired staff for stores, in turn appraising staff quarterly to ensure high performance levels are kept
• Personally following up on customer complaints to ensure adequate customer satisfaction rendered by staff
• Fed new training materials to upgrade the knowledge of the brand product among the team
• Held regular meetings with management and staff to communicate the targets and objectives of each quarter

Meridian Technology Group (01/2006-4/2006) Minneapolis, MN
Marketing/Sales Executive
• Communicated various marketing and advertising programs to wide range of clientele across the United States and assisted them in deciding which best suited their business
• Obtained and kept significant amount of clients by consistently exceeding expectations with regular follow-ups
• Deciphered target markets for each client based on most profitable geographic area
• Allocated clients' marketing budgets to allow for greatest return on investment

TCF National Bank (11/2002-01/2006) Minneapolis, MN
Senior Business Associate
• Communicated various financial programs to wide range of clientele
• Constantly met and exceeded goals set by management
• Analyzed and balanced account transactions by identifying discrepancies and resolving any outstanding issues
• Maintained exceptional client relations by constantly meeting their expectations

Chevron Texaco (6/2004-8/2004) Cairo, Egypt
International Sales Intern
• Communicated orders from Middle East and Pacific rim to vendors allowing company to meet quarterly sales goals
• Created models of efficient transportation logistics producing greater return on investments
• Modified department budgets in order to meet management-set guidelines
• Assisted in development of sales forecast for Fuel and Marine Marketing department allowing them to set appropriate goals based on numbers provided

Express (3/2001-12/2003) Minnetonka, MN
Lead Fashion Specialist
• Trained new associates allowing them to assume greater responsibility of store operations
• Processed new inventory and sold company credit services to new and existing clients
• Integral part of store layout team responsible for coordinating new product placement