Marketing&Digital Specialist
Salyjolie
Total years of experience :8 years, 9 Months
Responsible for competitive analysis and pricing
Responsible for Modifying Product’s Packaging
Establish New Products line related to Company Industry
Set the main design for branches and stores
Collected data of potential customers for different projects
Collaborate with different marketing channels, PR and the events team to develop the social media content calendar and overall strategy
Managed large volume of research with high accuracy and organization
Design digital media campaigns aligned with business goals.
Designed and monitored paid online advertising campaigns.
Supervisor of all social media channels and creator of the inside marketing strategies
Transformed a relatively non-existent social media profile into an online presence across Facebook, Twitter, Instagram, youtube and pinterest
Coordinate the creation of digital content (e.g. website, blogs, press releases )
Increased the social media followers leading to the goal of a higher sales volume.
Maintain a strong online company voice through social media.
Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
Suggest and implement direct marketing methods to increase profitability.
Stay up-to-date with digital media developments.
Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.
Manage company’s Account on Jumia and Souq.com.
Developed and coordinated multimedia packages including brochures, letters, purchase displays, videos for specific assignments.
Product Positioning - Supported multi-functional team with product positioning and new product launch strategies.
Firm Promotion - Created promotional means to publicize firm to target audience.
Initiated brand marketing projects - Designed and managed newsletters, research papers, presentations, event support materials and brochures.
Plan event from start to finish according to requirements, target audience and objectives.
Innovate new activation Idea .
Identify opportunities for campaigns that will lead to an increase in sales.
Present to and consult with mid and senior level management on business trends with a view to developing new content and marketing engagements.
Come up with suggestions to enhance the event’s success.
Prepare budgets and ensure adherence.
Source and negotiate with vendors and suppliers.
Be in charge of hiring personnel (DJs, Ushers, etc.)
Coordinate all operations.
Lead promotional activities for the event.
Supervise all staff (event coordinators, sales, etc.).
Approve all aspects before the day of the event.
Ensure event is completed smoothly and step up to resolve any problems that might occur.
Analyze the event’s success and prepare reports.
Responsible for all Juhayna pages on Face book :
(Juhayna Corporate, Juhayna dairy, Juhayna classics, Juhayna Pure, Juhayna cooking, Juhayna Mix, Juhayna zabado, Juhayna Rayb, Juhayna 0% fat, Juhayna Oriental )
Supervise digital Activation & Competitions
In my role as a Community Manager, I am the voice between the company and the customer cause my duties include :
Arrange the competitions and select the social media winners..
Liaise with other departments effectively to ensure that communication is aired and that all departments are aware of any ongoing issues.
Provide insight and a contribution towards Facebook updates.
Enhance the image of the company to our customers.
Engage with existing customers and develop relationships with new customers.
Reply to customer’s messages on Facebook pages.
Solve the problems which appear on the page, Tracking the complaints.
Get the phone numbers of the customers who have a complaint or any other inquiry and make an out pound call with them.
Deal with VIP customer enquiries on the telephone, email, letter etc within the standard time set by the company.
Managed a high-volume workload within a deadline-driven environment. Resolved an average of 550 inquiries in any given week and consistently met performance benchmarks in all areas (speed, accuracy, volume).
Became the lead “go-to” person for new reps and particularly challenging calls as one of the company’s primary trainers of new and established employees.
Helped company attain the highest customer service ratings.
Officially commended for initiative, enthusiasm, tenacity, persuasiveness, intense customer focus and dependability in performance evaluations.
Completed voluntary customer service training to learn ways to enhance customer satisfaction and improve productivity.
