Hend Samih Ahmed

Product Marketing & Strategic Execution
Drove B2B go‑to‑market strategies for LGs HVAC products in Saudi Arabia,
transforming market research and segmentation into clear USPs and value
propositions that aligned with Business goals.
Demand Generation & Campaign Leadership
Designed and led integrated omnichannel campaigns from SEO, SEM, and
LinkedIn Ads to product launch events that increased qualified lead flow and
brand awareness across key verticals
Account-Based Marketing (ABM)
Planned ABM targeting high-value accounts in construction and consultancy,
collaborating with sales engineering team to deliver personalized outreach and
unified GTM execution.
Content Strategy
Developed localized content and collateral including case studies ensuring brand
consistent messaging.
Brand Governance & Cross‑Functional Alignment
Partnered with LG Global Corporate marketing to ensure all materials and events
complied with brand identity and messaging standards.
Performance Tracking & Optimization & Reporting
Tracked core KPIs and optimized campaign performance through analytical
insights aligned with business objectives.
Event Marketing & Brand Activation
Planned and managed events, offline seminars and tradeshows to maximize
brand visibility and increase demand generation, and measurable outcomes.
Social Media Management
Managed presence on LinkedIn and X including executive LinkedIn profiles by
creating content calendars, publishing engaging posts, running targeted paid
campaigns, and analyzing performance.
Pro Dealer Program & Channel Partner Engagement
Coordinated LG Pro Dealer Program initiatives, executing Siteboard‑distributed
local project in collaboration with channel partners.
Partner business trips, handling stakeholder engagement and capturing post-trip
feedback to enhance partner experience and ongoing participation in the
program.
Annual PR & Influencer Campaign Planning
Developed and aligned an annual PR calendar, coordinating with LG global and
local teams, local magazine outlets, and select influencers.
Budget Management
Managed project marketing budgets, aligning spend with strategic priorities and
optimizing resource efficiency.
Internal Communications
Developed internal communication channel for upcoming events, launches, and
campaign updates across teams, enhancing awareness and engagement.
Vendor & Agency Relations
Managed vendor and agency partnerships, overseeing onboarding, briefing
preparation coordinated invoicing through LG Systems ensure timely processing.

Event & Marketing Management
Planned and executed diverse events (in person events, webinars, trade
shows to promote companys solution and products within defined budgets
and timelines, resulting in increased brand visibility.
Collaborated with cross-functional teams (sales, creative, product,
operations) to align marketing activities with business objectives.
Supervised all event operations, proactively addressed on-site challenges,
and ensured successful execution.
Compiled and presented post-event analysis and performance reports.
Led end-to-end exhibition participation GITEX & Leap planning, from
operational logistics (booth design, vendor coordination, material
preparation) to marketing strategies (pre-event promotion, branding, and lead
capture).
Partnership & Strategic Collaboration
Developed joint marketing plans with partners for campaign reach and align
with shared business objectives.
Generated qualified leads using LinkedIn Sales Navigator, ZoomInfo, email
outreach, and CRM-integrated campaigns, supporting pipeline growth.
Market Intelligence
Conducted detailed market and competitor analyses to inform campaign
strategy, support brand positioning, and uncover growth opportunities.
Social Media & Localization
Managed social media content calendars, campaigns, and community
engagement across key platforms (Twitter/X, LinkedIn).

Digital Marketing Leadership
Led the digital marketing activities, overseeing end-to-end strategy execution
across content, web, email, and social media channels.
Content & Brand Management
Directed content development for marketing collateral, digital platforms, and
event promotions.
Web & SEO Optimization
Led the website redesign project, implementing SEO best practices to
enhance visibility and user experience.
Managed ongoing content updates, ensuring alignment with brand voice and
marketing goals.
Campaign Execution
Executed integrated social media campaigns and targeted email marketing
for company’s integration solutions in physical security, Telecom, Information
technology.
Oversaw content creation and marketing execution for major events including
GITEX 2021 and World Defense S

• Managed branding, content creation, and ad campaigns on social
media.
• Led WordPress website development and launch.

Conducted structured market research interviews and surveys with offshore
Gulf clients in the retail and telecom sectors, contributing to comprehensive
customer experience insights.
Maintained consistent project quality by monitoring deliverables and
providing performance feedback to ensure continuous improvement

Screening respondents to meet criteria.
Clarifying respondents concerns and motivating them to provide good feedback.
conducting high quality interviews and observing quality of responses considering various factors: probing, quota selection and avoid asking in blocks.