Chief Executive Officer
Misr Holland Company for Tourism and Hotel Investment ( Real Estate section )
Total years of experience :30 years, 8 Months
* Achieving the organization’s vision: a proactive vision of the ambitions to be achieved in the future, in addition to setting a purposeful message for that organization that is always worked to reflect and communicate to customers, through managing the company’s business strategies and supervising the correct implementation of its plans to raise the level of performance in it, and thus will contribute to Highlighting it among the successful institutions that customers and shareholders trust to work with.
* Consulting with the Board of Directors and its various members regarding important and sensitive decisions in the company, and presenting the complex problems facing the company in some circumstances, whether related to the workers and employees present in it or regarding obstacles to the progress of the executive plans.
* Supervising the applied work in the company by supervising the management and implementation of all work carried out by the company’s employees, department heads and other employees with the aim of implementing work plans, avoiding errors that occur and solving all problems facing the company’s executive plans, to improve the quality of the company’s productivity.
* Evaluate the extent of the success of the work carried out by the organization or company that is implemented in accordance with the company’s plans, and the extent of its effectiveness in achieving the desired goals to raise the level of the company’s performance and evaluate it in the field in which it operates. Then, he presents his evaluation to the Board of Directors, which considers it and takes the necessary decisions related to the work plans based on on him.
* Leading the company’s development operations to continuously develop its strategies in an effort to always be compatible with the needs of the labor market.
* Submitting various reports to the Board of Directors, with the company’s business or plans, or ongoing reports detailing the work being completed.
misrhollandcompany.com
https://misrhollandcompany.com
* Designing and implementing a strategic sales plan that expands the company’s customer base.
* Carrying out all business development tasks.
* Carrying out all product development tasks.
* Responsible for the identification and acquisition of external client mandates.
* Point of contact for queries from external clients.
* Proactively establish relationships and maintain regular communication with key stakeholders.
* Managing line to future client services managers.
* Analyzing the market, services and customer interests.
* Setting the sales strategy.
* Packaging and pricing techniques.
* Short-term/long-term plans and related KPIs.
* Develop the necessary business case.
* ROI & analysis documents to support and justify the sales plans initiatives and activities.
* Achieve annual revenue targets.
* Develop and maintain the customer network in B2B and B2C.
* Generated new deals for a distribution development company that focuses on multi-national products projects, including market analysis. Summary Plans and implements sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates. Essential Duties and Responsibilities include the following. Other duties may be assigned.
* Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. Unspecified.
* Develops and manages sales/marketing operating budgets. Yearly/Quarterly.
* Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. Unspecified.
* Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. Unspecified.
* Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends. Yearly.
* Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. When applicable.
* Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Quarterly.
* Monitors competitor products, sales and marketing activities. Monthly (through personal knowledge or his subordinate).
* Establishes and maintains relationships with industry influences and key strategic partners. Unspecified.
* Guides preparation of marketing activity reports and presents to executive management. When applicable.
* Establishes and maintains a consistent corporate image throughout all product lines, promotional Materials and events. When applicable.
* Directs sales forecasting activities, collection and sets performance goals accordingly. Quarterly/Yearly (Direct monthly targets and how they have to be achieved).
* Directs staffing, training, and performance evaluations to develop and control sales and marketing programs. Monthly (Improve staff performance to be able to increase sales).
* Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals. Daily/Weekly/Monthly (Based on the development of channels of distribution you set the targets and goals.).
* Represents company at trade association meetings to promote product. When applicable.
* Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. When applicable.
* Coordinates liaison between sales department and other sales related units. Daily/Weekly/Monthly.
* Analyzes and controls expenditures of division to conform to budgetary requirements. Monthly.
* Assists other departments within organization to prepare manuals and technical publications. When Applicable.
* Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. Ongoing / Quarterly.
* Reviews and analyzes sales/collection performances against programs, quotes and plans to determine effectiveness. Monthly (Review through the company system achievements to assess performance).
Highlights:
• Achieved landmark increments in company revenues by 25%, augmented annual sales from 900 M to 1.240 M, direct accounts from 27 to 111 and increased agencies from 7 to 11.
• Led the launch of new section for semi wholesale clients with 75 new sales accounts and surpassed sales target by accomplishing 400 tons of monthly direct sales.
• Successfully increased market share from 40% to 62% for for small packages and 80% for specific item, through efficient execution of sales and marketing operations in the assigned region.
Key Responsibilities:
• Managing and expanding entire business area as per organizational goals/strategies. Supporting rapid sales growth through development an implementation of promotional activities with a high level of efficiency, quality and cost effectiveness.
• Providing concrete support in all operational support areas including setting goals and strategies, planning operations, sales, wholesale operations and business development.
• Monitoring market research, competitor analysis, and retention monitoring processes/ initiatives, enhancing product penetration into virgin markets, augmenting client base and tailoring strategies to achieve market leader status.
• Researching and analyzing current pricing trends and accordingly developing appropriate pricing policies/trade marketing guidelines to maximize company’s profits whilst maintaining high customer satisfaction levels.
• Resolving claims, disputes/conflicts related to dealers/suppliers across various levels and managing incentive programs by applying industry best practices.
• Conducting monthly reviews of key metrics (revenue, contribution margin, forecast accuracy, etc.) and developing appropriate business plans to ensure that revenue goals are met.
• Directing and monitoring overall activities of the sales team, handling all aspects of their training and conducting periodic performance reviews to maintain a motivated team.
Key Responsibilities:
• Developed a robust distributor network for company products, working closely with distributors on prospect development, customer management, and staff competency development.
• Propelled growth through day-to-day management of significant issues through strategic realignment and business development solutions in line with organizational policies/procedures.
• Cultivated new business partnerships and developed existing clientele, understanding business challenges, made recommendations and tailor made strategies, to achieve market leadership.
• Ascertained top line sales goals and bottom line profit goals are met, by recognizing profitability/revenue impact of business opportunities and overseeing execution of product positioning strategies.
• Collated and analyzed data pertaining income and trade expenditure, contribution margin, forecast accuracy and developed strategic plans to optimize ROI (Return On Investment).
• Determined strategic objectives and sales targets, motivated and encouraged staff members to achieve the targets in alignment with company regulatory and compliance initiatives.
Key Achievement.
• Achieved 100% product listing in all channels with 50% of planned budget.
Key Responsibilities:
• Developed and implemented sales plans to accommodate corporate goals. Directed sales forecasting activities and setting performance goals accordingly.
• Explored potential business opportunities, established distribution networks for products in the entire region in line with company’s strategies.
• Strengthened existing distributor relationships, established new distributors and maneuvered channel sales development to attain optimum market share in the assigned region.
• Evaluated strengths, weaknesses, opportunities and threats within the region relating to the company’s products and effected short/ long term counter measures to enhance product penetration in the assigned region.
• Enhanced effectiveness (profitability, time-to-close, market share) of sales operations through creative approaches to product/service offerings and bundling using market research, customer suggestions, business partnerships, trend analysis observation and competitor analysis.
• Provided superior client service and ensuring complete customer satisfaction by ascertaining all delivery deadlines and commitments to customers are met.
• Monitored product demand in the market to plan inventory control activities and assured availability of sufficient stock to support sales schedules.
Key Achievement.
• Developed a contractual system and incentive scheme that achieved + 30% increase in sales and 0% Overdue after 30 days.
Key Responsibilities:
• Identified primary thrust areas of business based on market research and analysis. Designed and implemented strategic sales and business development measures to optimize sales, volume distribution and customer service.
• Targeted potential clients, expanded current accounts, negotiating/ developing revenue-generating relationships with customer to enhance profits and market share growth.
• Reviewed and assimilated information pertaining to prospective scope for product innovation, prevalent competitor activities and market conditions, to optimize strategies and market positioning.
• Developing and managing channel and key account strategies within assigned business units to ensure revenue goals, product assortment and profitable sell-through.
• Ascertained problem areas with focus on productivity, profit and business development and recommended strategic plans by focusing on achievement of sales targets.
• Directed the preparation of requisite reports in order to keep the upper management abreast of all sales and marketing initiatives of the department.
Key Achievement.
• Launched and operated a cash van operation that achieved and sustained 30 visits per day supported by active customer call, category management project, planogram execution and merchandising program.
Key Responsibilities:
• Generated revenues, maximized profit margins by identifying high potential sales opportunities and prioritizing them.
• Conducted feasibility studies and market research to implement sales objectives/ plans and proposed business recommendations to the management team to support all marketing activities.
• Projected sales targets and provided support to the sales personnel for achieving/ surpassing set targets whilst maintaining high customer service standards.
• Actively focused on achievement of sales targets. Expanded business reach and proactively created new accounts and maintained efficient relations with existing clients.
• Responded and catered to inquiries/ complaints from customers to ensure optimal levels of service and long term business relations.
• Executed sales operations as per delegated duties from upper management and prioritizing them to offer timely deliverables.
Key Achievement.
• Added and maintained 86 new profitable accounts.
Previous Professional Experience
Jan 1992 - May 1993: Western Sales Supervisor, Alenjazat Company, Jeddah, Saudi Arabia
College of Education