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 Hesham Ashour, Regional Business Growth Manager | Sales, Marketing & CX Manager - Kuwait & KSA

Hesham Ashour

Regional Business Growth Manager | Sales, Marketing & CX Manager - Kuwait & KSA·Karak Station Restaurants & Cafés Group

Kuwait

Bachelor's degree, Tourism And Hospitality Management

Work experience

Total years of experience: 10 years, 8 months

Regional Business Growth Manager | Sales, Marketing & CX Manager - Kuwait & KSA

October 2020 - Present

Karak Station Restaurants & Cafés Group

Sharq, Kuwait

October 2020 - Present

- Directed digital transformation by deploying end-to-end tech solutions across Kuwait and Saudi branches, enhancing efficiency by 35%+, reducing operations processing time by 25%+, and boosting customer retention and revenue growth.

- Oversaw financial operations & profitability, ensuring efficient allocation of resources to support business growth and executing strategies that reduced operational costs by 10-15% while maintaining high service standards.

- Drove data-driven marketing strategies, achieving 200% cumulative sales growth (2020-present) across multiple locations.

- Championed new initiatives, including the introduction of high-demand products and seasonal campaigns, contributing to a 25% YoY boost in foot traffic and aligning with the company's expansion and growth strategies.

- Played a key role in growth and expansion, overseeing sales operations across 10 locations in Kuwait and 2 in Saudi Arabia, ensuring high standards of service and operational consistency.

- Spearheaded and enhanced partnerships with leading online delivery platforms (Talabat, Deliveroo, Jahez, etc.), contributing to a 25% YoY increase in online sales through collaborative marketing and operational initiatives.

- Built a 24/7 Call Center from scratch, improving service, and customer satisfaction, managing data for 250, 000+ customers, enhancing personalized experiences.

- Steered cross-functional teams across operations, customer experience, and finance, fostering a collaborative environment to achieve business goals, training key team members and contributing to the promotion of 4 senior staff members.

- Implemented targeted loyalty programs and executed multichannel engagement through online sales platforms, maintaining an estimated 30%+ monthly customer retention rate and strengthening brand loyalty in a competitive F&B market.

- Redesigned customer journey by rolling out innovative, customer-centric solutions, driving satisfaction scores to a consistent 90%+.

- Led a full-scale rebranding by the end of 2024, managing visual identity and online presence, driving digital conversion rates to 40%+ while strengthening brand perception, customer loyalty, and engagement across multiple channels.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Front Office Supervisor

December 2017 - October 2020

ibis hotel (Shaq & Salmiya)

Sharq, Kuwait

December 2017 - October 2020

- Supervised Front Office Team to ensure peak performance, 95%+ staff satisfaction, and full compliance with SOPs across morning and night shifts.

- Trained Staff to achieve 100% completion of TWI modules and best practices through a structured and engaging learning process, driving performance, efficiency, and excellence.

- Boosted guest satisfaction to 90%+ on TrustYou by resolving issues within 15 minutes and delivering personalized service aligned with Accor and ibis standards.

- Increased revenue by maintaining 90%+ occupancy through yield management, suggestive selling, and optimizing walk-in and corporate bookings.

- Orchestrated the Reservations Department, achieving 100% booking accuracy, maximizing occupancy, and ensuring exceptional guest satisfaction in line with Accor standards.

- Managed Night Duty and conducted Night Audits to ensure 100% accuracy in financial reconciliation, 95%+ adherence to service protocols, and smooth overnight operations across departments.

- Led the ALL loyalty program as Accor Ambassador, ensuring 100% compliance and enhancing member engagement, retention, revenue growth, and brand loyalty.

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Front Office Team Leader

October 2015 - December 2017

Reef Oasis Beach Resort

Sharm el Sheikh, Egypt

October 2015 - December 2017

- Built strong team collaboration to ensure 100% synergy among Front Desk Agents and Guest Services, fostering a positive work environment and improving efficiency.

- Led Front Desk Team to ensure professional, friendly, and efficient guest service, maintaining 90%+ satisfaction from check-in to check-out through operational service excellence and proactive team development.

- Facilitated cross-department communication to achieve 100% alignment in service delivery, ensuring seamless coordination between Food & Beverage, Housekeeping, Reservations, and Guest Services for a flawless guest experience.

- Implemented operational checklists and SOPs, ensuring daily Front Desk tasks were executed according to brand standards and internal audit requirements, achieving 95%+ compliance during routine inspections.

- Oversaw VIP guest relations, maintaining satisfaction scores of 95%+ and driving repeat stays.

- Optimized occupancy and rate levels to maintain 90%+ occupancy by strategically adjusting pricing, monitoring booking trends, and maximizing revenue opportunities.

- Ensured billing accuracy by verifying daily revenue reports, achieving a 100% reconciliation rate and eliminating financial discrepancies and risks.

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Education

Mansoura University

May 2013

May 2013

Bachelor's degree, Tourism And Hospitality Management

Egypt

GPA (rating): Very good

GPA (rating): Very good

Completed studies in Hospitality and Tourism Management, gaining comprehensive expertise in customer service, tourism operations, business management, sales and marketing strategies, financial and operational management, leadership, and customer experience optimization. Additionally trained in business development, event planning, hospitality technology (including PMS and booking software), legal and ethical standards, and professional networking.
View attachment

Skills

Customer Focus
Expert
Customer Focus
Expert
Branding
Expert
Branding
Expert
Sales Growth
Expert
Sales Growth
Expert
Strategic Insight
Expert
Strategic Insight
Expert
Tech Savvy
Expert
Tech Savvy
Expert
Sales & Business Development
Expert
Sales & Business Development
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Customer Experience Management
Expert
Customer Experience Management
Expert
CRM & POS & PMS Systems
Expert
CRM & POS & PMS Systems
Expert
Operations Management
Expert
Operations Management
Expert
Financial Oversight
Expert
Financial Oversight
Expert
Tech Integration
Expert
Tech Integration
Expert
Data-Driven Decision Making
Expert
Data-Driven Decision Making
Expert
Proficiency in Communication Tools
Expert
Proficiency in Communication Tools
Expert
Training & Onboarding
Expert
Training & Onboarding
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Marketing
Expert
Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert
Market Research
Expert
Market Research
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert
Management
Expert
Management
Expert
Administration
Expert
Administration
Expert
Sales Management
Expert
Sales Management
Expert
Team Management
Expert
Team Management
Expert
Training
Expert
Training
Expert
Branding
Expert
Branding
Expert
Brand Management
Expert
Brand Management
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
PCI DSS Compliance: Building Secure Payment Systems
Supervisory Skill Builders
Hospitality Manager
International Computer Driving License

Hobbies and interests

Reading
Freestyle Football