hesham ibrahim

• Lead product strategy, purchasing decisions, and collection
planning across fabric product categories.
• Analyze sales trends, market demand, and customer preferences
to optimize product assortments.
• Develop annual purchasing plans and inventory strategies aligned
with business objectives.
• Manage product launches and lifecycle performance to maximize
profitability and market share.
• Establish budgets and financial forecasts while maintaining cost
discipline.
• Partner with suppliers and internal stakeholders to enhance
product quality and competitiveness.
• Support sales teams through product training, technical
guidance, and commercial insights.

1. Product & Category Management
Manage and develop product ranges
Introduce new products, finishes, and designs based on market
demand, trends, and competitor analysis.
2. Pricing & Profitability
Set selling prices and discount structures by category.
Ensure target gross margins are achieved and maintained.
3. Sales & Project Support
Train sales teams on Product features and specifications
Applications and performance Recommending the right finish for
customer needs
Support the Fit-Out & Project Team with Material selection
Samples, mockups, and specifications
Technical and design guidance during project execution
4. Showroom & Display Management
5. Inventory & Supply Control
6. Marketing & Promotion
7. Launch and promote new collections

• Managed daily retail operations and sales performance for the
home appliances department.
• Coordinated activities between management, team leaders,
warehouse staff, and suppliers.
• Controlled inventory accuracy, stock levels, and warehouse
organization.
• Implemented promotional campaigns to increase customer
traffic and sales performance.
• Prepared sales, inventory, and stock movement reports to
support management decisions.
• Reduced inventory risks by managing slow-moving and nonperforming
stock.