Social Media and Marketing Manager / Stock Controller
GPI
Total years of experience :16 years, 4 Months
• Creating weekly social media posts and promotional campaigns.
• Managing primary online campaigns, scheduling social media posts.
• Creating new bag designs for products to meet the market request.
• Offering the market new downsizing packaging to support the low purchasing power situation.
• Interacting with customers and dealing with customers' inquiries.
• Developing new social media strategies and campaigns.
• Managing a budget to be spent on promoting social media posts.
• Keeping track by of data analysing the performance of social media campaigns.
• Performed various duties for organizing exhibitions, which included booking spaces, designing stands, and preparing advertising material.
• Managing the company's website and social media accounts to enhance the company's presence in the market and continuously influence a positive image.
• Booked media space and create visual marketing material for billboards, TV, and print media such as catalogues.
Devise and lead the implementation of brand marketing strategy.
Carry out an in-depth analysis of the market to generate sales forecasts and formulate pricing and
creative promotional strategies in association with the sales team to influence consumer-buying
habits and drive category growth.
Oversee the brand performance in the market while analysing the trends for identifying areas
requiring improvement strategize against the competition, and driving consumer understanding.
Draft sales reports, increased sales by 2.9%, decreased expenses by limiting costs.
Negotiated and secured a deal with Carrefour through Fattal Group "Majid al Futtaim".
Negotiate with Spinneys to introduce GPI products to their kitchen.
Secured a deal with Spinneys to enlarge their private label section and a new section “Bon Prix”.
Dealing with Storiom to maintain their private label section.
Automated manual reporting work, which encompassed preparing reports for sales vs target.
Increased the company’s profit margin by 8%.
Increased brand market shares from 27% to 28.4%; based on Fattal Group reports for the closing of
2019
Worked closely with the Fattal team to implement our planograms on the shelf and off-shelf as per
the marketing guidelines.
Creating a customized sales and marketing plan for our wholesalers and retailers to generate more
purchases and promote our products over the competition.
Researching and gathering knowledge of competitors’ products, weaknesses, and strengths.
Identifying and improving competitive performance and activity, focusing on slow sellers, new
launches, brand activations, and consumer promotion by conducting regular market research.
Managing and training newly hired sales representatives.
Making contacts to open new markets in Horeca sectors, retailers, and wholesalers.
Maintain all the administrative tasks (Scheduling, filing, phone calls…)
Managing customer complaints and solving their problems on the spot to build customer confidence.
Managing and responding to inquiries from the website on products, prices, and other requests.
Supervising private label and major client’s stocks by anticipating their purchasing orders.
Handling sales control and all related issues including demonstrating and presenting products
Coordinating and following up closely with the sales team to book monthly plans.
Maintaining an accurate client database, handing out sales reports by-products
Monitoring the collection status per client and ensuring to reflect client’s expectations on payment
terms to management.
Issuing monthly and yearly sales performance reports and achievements.