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Hiba AlGhaben, Senior Marketing Manager

Hiba AlGhaben

Senior Marketing Manager ·Hungerstation "Delivery Hero"

Saudi Arabia

Master's degree, Business And Marketing

Work experience

Total years of experience: 10 years, 10 months

Senior Marketing Manager

December 2022 - Present

Hungerstation "Delivery Hero"

Riyadh, Saudi Arabia

December 2022 - Present

• Developed and executed marketing strategies, leading to a 130% year-over-year growth in customer orders and frequency.
• Led a team of 10 marketing professionals focused on content, communication, and social media strategies.
• Conducted customer research to inform strategies, enhancing customer loyalty and satisfaction.
• Spearheaded a multi-channel advertising campaign that achieved a 300% ROI across social media, email, and programmatic advertising platforms.
• Managed marketing budgets to ensure resource efficiency and business goal alignment.
• Collaborated with cross-functional teams for successful product launches and campaigns.

Company industry:
Internet & E-commerce

Co-Founder

September 2019 - January 2024

Kitchen88

Amman, Jordan

September 2019 - January 2024

• Established one of the first cloud kitchens in Jordan, catering to a variety of dietary preferences including vegetarian, vegan, gluten-free, and low-carb options.
• Designed and executed branding strategies that boosted customer engagement via digital marketing and social media.
• Led menu development, operations, and product marketing to drive customer acquisition and retention.
• Managed supplier relationships to ensure high-quality product offerings and streamlined operations.

Company industry:
Catering, Food Service, & Restaurant

B2B Marketing & Business Development Manager

January 2022 - November 2022

MakanE.

Riyadh, Saudi Arabia

January 2022 - November 2022

• Developed comprehensive partnership strategies across KSA, UAE, Jordan, Oman, and Iraq, increasing revenue and market share.
• Created and led marketing campaigns supporting partnership initiatives, increasing brand awareness.
• Managed a team of marketing professionals and mentored their professional development.
• Analyzed market trends to identify new business opportunities and growth areas.

Company industry:
Internet & E-commerce

Partnerships Marketing Manager

August 2020 - January 2022

ABWAAB

Amman, Jordan

August 2020 - January 2022

• Developed and managed strategic partnerships with educational institutions, content creators, and publishers.
• Led co-branded marketing campaigns that increased engagement and user acquisition.
• Managed the entire partnership lifecycle from prospecting to ongoing relationship management.

Company industry:
IT Services

Head Of Business Development

September 2017 - September 2019

Careem

Amman, Jordan

September 2017 - September 2019

Company industry:
IT Services
Job role:
Marketing and PR

Head of Business Development & B2B Marketing Manager

September 2017 - September 2019

Careem

Amman, Jordan

September 2017 - September 2019

• Led B2B partnership efforts, expanding the client base by 45% over two years through targeted marketing strategies.
• Managed complex contract negotiations and partnership implementations.
• Collaborated with cross-functional teams to ensure the success of marketing and business development initiatives.

Company industry:
Motor Vehicle Passenger Transport

Partnerships Marketing Manager

June 2018 - March 2019

Careem

Amman, Jordan

June 2018 - March 2019

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Corporate Retention & High Value Segment Account Manager

December 2012 - December 2014

Umniah

Amman, Jordan

December 2012 - December 2014

• Managed relationships with high-value corporate clients, ensuring retention and identifying growth opportunities.
• Collaborated with internal teams to resolve client issues and deliver top-notch customer service.

Company industry:
Telecommunications

Education

University Of Bradford

December 2019

December 2019

Master's degree, Business And Marketing

United Kingdom

University of Bradford

January 2018

January 2018

Master's degree, Master of Executive MBA

Great Britain (UK)

Jordan University

January 2010

January 2010

Bachelor's degree, Bachelor of Finance

Jordan

Skills

Partner Marketing
Expert
Partner Marketing
Expert
Youth Work
Expert
Youth Work
Expert
Marketing
Expert
Marketing
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
BRANDING
Expert
BRANDING
Expert
OPERATIONS
Expert
OPERATIONS
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert

Languages

English

Expert

Arabic

Native Speaker