هبة العسير, Communication Manager

هبة العسير

Communication Manager

Pencell PR & Events

البلد
الإمارات العربية المتحدة - دبي
التعليم
ماجستير, Luxury Goods Communication Management
الخبرات
11 years, 0 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :11 years, 0 أشهر

Communication Manager في Pencell PR & Events
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ أبريل 2017

Working on various clients including Luxury (IWC, Piaget, Vacheron Constantin, Baume & Mercier, Zenith, Longines, Swarovski and Harry Winston), Hospitality (Shaza Hotels), Fashion (Azadea Group) and Consumer (Bosch and Siemens)
Yearly PR and Communication planning including strategy, goals, budget and tactics
Conducting Media Activities/Relations and events for all my clients
Managing and strengthening the media-client relationship
Seeking and evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis
Content Development i.e. press releases, articles, interviews
Client relationship management
Developing and presenting new business pitch proposals

Senior PR Account Executive في Pencell PR & Events
  • لبنان - بيروت
  • يناير 2014 إلى أكتوبر 2015

Working on various clients including Beauty (Lancôme, Yves Saint Laurent, Kiehls, Giorgio Armani, Clarisonic & Ralph Lauren), Consumer (Virgin Megastore), Fashion (Bershka, Stradivarius, Boggi, Calzedonia, Decathlon, Intimissimi, Punt Roma, Promod, Uterque, Zara Home, Tezenis, Marella, MaxMara), Luxury (Piaget, Vacheron Constantin, Zenith, Baume & Mercier, IWC), Hospitality (Hilton Habtoor Hotel) and Corporate (Berytech)
• Serving as key contributor to new product launches such as Kiehl's, Kahwet Leila Hamra, Guillermo Forchino, Rojo Del Libano Band, GM Architects, Lancôme Grandiose and Clarisonic
• Yearly PR planning
• Conducting Media Activities/Relations for all my clients
• Planning and executing events for all my clients
• Applying strategic planning and communication skills to meet
client objectives
• Content Development i.e. press releases, articles, interviews
• Client relationship management
• Corporate Communication: L'Oreal Foundation CSR activity with
SOS
• New Business: taking part in pitch proposals development

Junior PR Account Executive في Pencell PR & Events
  • لبنان - بيروت
  • يونيو 2013 إلى ديسمبر 2014

Working on a varied portfolio of clients including Beauty (Lancôme, Yves Saint Laurent, Kiehls, Giorgio Armani, Clarisonic & Ralph Lauren), Consumer (Virgin Megastore), Food & Beverage (Pomodoro, Café Diem, Rocket, Ahwak, La Parilla, Abd El Wahab, Kahwet Leila), Fashion (Bershka, Stradivarius, Boggi, Calzedonia, Decathlon, Intimissimi, Punt Roma, Promod, Uterque, Zara Home, Tezenis & Max Mara) and Corporate (Berytech, Eurotech & MAG)
• Planning and organizing events on behalf of my clients including third party coordination, media invitations and follow up, on ground support and post event coverage (press release dispatch, interviews, features)
• Cultivating strong relationships with the local media and influencers
• Developing press releases / articles and dispatching them to local media with extensive follow‐up to ensure coverage
• Monitoring and evaluating client ROI

Customer Service/Marketing Account Executive في Banque de Credit National
  • لبنان - بيروت
  • فبراير 2013 إلى مايو 2013

various banking products, accounts, and services enquiries
2. Understand customers’ needs and provide appropriate solution and attention.
3. Identify cross-sell opportunities during customer interaction.
4. Consistently deliver quality service to achieve total customer satisfaction.
5. Solicit customers’ feedback and identify problem trends for improvement actions.
6. Assisting customers with their enquiries, escalate/ re-direct problems when appropriate

e-Marketing Consultant- Internship في Social Aim
  • لبنان - بيروت
  • يناير 2013 إلى فبراير 2013

• Analyze client websites and business situations
• Manage a wide range of projects
• Work on new ideas and projects through developing and optimizing the search engine of the marketers
• Develop recommendations and new strategies to improve technical, design, content, on-page and off-page elements to the clients
• Manage day-to-day client relationships through conference calls and presentations

Advertising & Sales Coordinator في Motif Magazine
  • لبنان - بيروت
  • أكتوبر 2012 إلى ديسمبر 2012

Pitching sales and advertising deals and opportunities to potential clients
• Managing schedules and the distribution of sales documentation
• Preparing and following up on sales’ quotations made, and
negotiating terms with clients to meet their satisfaction
• Responding to online or telephone queries from clients or even
potential clients
• Coordinating between other departments and the client to
provide the service most suitable to the client’s needs, cost and
time restraints
• Preparing reports on progress within the department and the
daily tasks

Promoter on Spinneys' goods في spinneys
  • لبنان - بيروت
  • يونيو 2010 إلى أغسطس 2010

Summer 2010 Promoter on Spinneys' goods

Personal Tutor في EL Ghawi home
  • لبنان - بيروت
  • يناير 2009 إلى مارس 2009

Fall-Spring 2009
Personal Tutor
✓ English
✓ Math
✓ Science
✓ French

Waitress في Flying Pizza Restaurant
  • لبنان - بيروت
  • يونيو 2006 إلى أغسطس 2006

Summer 2006 Flying Pizza Restaurant
✓ Waitress

الخلفية التعليمية

ماجستير, Luxury Goods Communication Management
  • في Accademia Del Lusso - Milano
  • يونيو 2016
ماجستير, Advertising
  • في Woodbridge University (Online)
  • ديسمبر 2014
دبلوم, Social Media Course
  • في New Horizon
  • مايو 2013
بكالوريوس, Business- Marketing
  • في Lebanese American University Beirut
  • يونيو 2012

February 2009 - June 2012 • Lebanese American University Beirut - Lebanon Bachelor in Business- Marketing

الثانوية العامة أو ما يعادلها, Sociology & Economics
  • في College Elite Beirut
  • يونيو 2008

June 2008 • College Elite Beirut - Lebanon Lebanese Official Baccalaureate in Sociology & Economics.

Specialties & Skills

Basic Photoshop
Microsoft Office
Client Communication
Microsoft Technologies
Mac user
LINGUISTICS
MICROSOFT OFFICE
MS OFFICE

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
متمرّس
الايطالية
مبتدئ