Communication Manager
Pencell PR & Events
Total years of experience :11 years, 1 Months
Working on various clients including Luxury (IWC, Piaget, Vacheron Constantin, Baume & Mercier, Zenith, Longines, Swarovski and Harry Winston), Hospitality (Shaza Hotels), Fashion (Azadea Group) and Consumer (Bosch and Siemens)
Yearly PR and Communication planning including strategy, goals, budget and tactics
Conducting Media Activities/Relations and events for all my clients
Managing and strengthening the media-client relationship
Seeking and evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis
Content Development i.e. press releases, articles, interviews
Client relationship management
Developing and presenting new business pitch proposals
Working on various clients including Beauty (Lancôme, Yves Saint Laurent, Kiehls, Giorgio Armani, Clarisonic & Ralph Lauren), Consumer (Virgin Megastore), Fashion (Bershka, Stradivarius, Boggi, Calzedonia, Decathlon, Intimissimi, Punt Roma, Promod, Uterque, Zara Home, Tezenis, Marella, MaxMara), Luxury (Piaget, Vacheron Constantin, Zenith, Baume & Mercier, IWC), Hospitality (Hilton Habtoor Hotel) and Corporate (Berytech)
• Serving as key contributor to new product launches such as Kiehl's, Kahwet Leila Hamra, Guillermo Forchino, Rojo Del Libano Band, GM Architects, Lancôme Grandiose and Clarisonic
• Yearly PR planning
• Conducting Media Activities/Relations for all my clients
• Planning and executing events for all my clients
• Applying strategic planning and communication skills to meet
client objectives
• Content Development i.e. press releases, articles, interviews
• Client relationship management
• Corporate Communication: L'Oreal Foundation CSR activity with
SOS
• New Business: taking part in pitch proposals development
Working on a varied portfolio of clients including Beauty (Lancôme, Yves Saint Laurent, Kiehls, Giorgio Armani, Clarisonic & Ralph Lauren), Consumer (Virgin Megastore), Food & Beverage (Pomodoro, Café Diem, Rocket, Ahwak, La Parilla, Abd El Wahab, Kahwet Leila), Fashion (Bershka, Stradivarius, Boggi, Calzedonia, Decathlon, Intimissimi, Punt Roma, Promod, Uterque, Zara Home, Tezenis & Max Mara) and Corporate (Berytech, Eurotech & MAG)
• Planning and organizing events on behalf of my clients including third party coordination, media invitations and follow up, on ground support and post event coverage (press release dispatch, interviews, features)
• Cultivating strong relationships with the local media and influencers
• Developing press releases / articles and dispatching them to local media with extensive follow‐up to ensure coverage
• Monitoring and evaluating client ROI
various banking products, accounts, and services enquiries
2. Understand customers’ needs and provide appropriate solution and attention.
3. Identify cross-sell opportunities during customer interaction.
4. Consistently deliver quality service to achieve total customer satisfaction.
5. Solicit customers’ feedback and identify problem trends for improvement actions.
6. Assisting customers with their enquiries, escalate/ re-direct problems when appropriate
• Analyze client websites and business situations
• Manage a wide range of projects
• Work on new ideas and projects through developing and optimizing the search engine of the marketers
• Develop recommendations and new strategies to improve technical, design, content, on-page and off-page elements to the clients
• Manage day-to-day client relationships through conference calls and presentations
Pitching sales and advertising deals and opportunities to potential clients
• Managing schedules and the distribution of sales documentation
• Preparing and following up on sales’ quotations made, and
negotiating terms with clients to meet their satisfaction
• Responding to online or telephone queries from clients or even
potential clients
• Coordinating between other departments and the client to
provide the service most suitable to the client’s needs, cost and
time restraints
• Preparing reports on progress within the department and the
daily tasks
Summer 2010 Promoter on Spinneys' goods
Fall-Spring 2009
Personal Tutor
✓ English
✓ Math
✓ Science
✓ French
Summer 2006 Flying Pizza Restaurant
✓ Waitress
February 2009 - June 2012 • Lebanese American University Beirut - Lebanon Bachelor in Business- Marketing
June 2008 • College Elite Beirut - Lebanon Lebanese Official Baccalaureate in Sociology & Economics.