Hiba Mefti

At Ipsen, I supported marketing and communication activities by coordinating projects, preparing content, and assisting in the organization of events and campaigns. This role allowed me to strengthen my skills in project management, administrative support, and cross-team collaboration. I also gained valuable experience working in a dynamic international environment, where adaptability, precision, and effective communication were essential.

As a Media Representative and Brand Ambassador, I promoted brand visibility through public events, media appearances, and digital campaigns. I engaged with diverse audiences, communicated key messages effectively, and strengthened the brand’s image by embodying its values. This role enhanced my skills in public speaking, strategic communication, and relationship-building, while allowing me to represent the brand with professionalism and authenticity.

gained valuable experience in modelling by representing brands through photo shoots, fashion shows, and promotional campaigns. This role allowed me to develop confidence, adaptability, and the ability to embody different styles and brand identities with professionalism. It also strengthened my skills in public presence, creativity, and visual communication.

During my time at JTI, I contributed to marketing and communication initiatives by coordinating campaigns, supporting brand visibility, and creating engaging content tailored to diverse audiences. I developed strong organizational and project management skills, while collaborating with cross-functional teams to ensure smooth execution of activities. This experience allowed me to strengthen my adaptability, creativity, and ability to work under pressure in an international environment.

As a Representative and Host for dietary supplement laboratories, I promoted health and wellness products through live presentations, media appearances, and customer engagement. I highlighted product benefits in a clear and persuasive way, built trust with diverse audiences, and contributed to strengthening the laboratories’ brand image. This role enhanced my communication skills, public speaking abilities, and expertise in representing products with professionalism and credibility.

I had the opportunity to host a TV home shopping program, where I presented products live on air and engaged directly with viewers. This role allowed me to develop strong public speaking skills, adaptability, and the ability to communicate persuasively in real time. I learned how to highlight product features in a clear and appealing way, while maintaining a dynamic and professional presence on screen.