هبة قلعاوي

• Manages a team of administrative officers, training and developing them to enhance performance
• Oversees daily support activities
• Ensures completion of all administrative tasks
• Identifies key areas of improvement, plans administrative processes, establishes guidelines, and implements protocols
• Coordinates with executive management and other managers to ensure alignment with the companys mission, vision, core values, and objectives
• Tracks team performance and ensures quality of work is within acceptable levels

• Led digital content and communication strategies, boosting visibility and engagement across the MENA
region, including managing over 10 major annual digital campaigns.
• Oversaw digital content plans and publishing calendars, ensuring alignment with corporate messaging and
brand identity.
• Optimized social media strategy, enhancing brand visibility and engagement for key projects.
• Developed high-quality content and curricula for diverse programs (e.g., Challenger Academy, Future
Skills Environments).
• Translated John Maxwell leadership programs into Arabic and created corresponding training kits,
facilitating widespread adoption.
• Successfully managed the Space Project (Future Astronaut) in Saudi Arabia, including curriculum and
program delivery.
• Contributed to business development by crafting strategic plans and compelling website content/company
profiles.
• Enhanced organizational efficiency by 15% through optimizing executive administrative operations.
• Contributed to strategic decision-making by preparing critical reports, presentations, and board materials.
• Improved operational effectiveness by leading special administrative projects to streamline processes and
foster collaboration.

• Successfully established a non-profit organization, building its complete operational framework and
strategic direction from inception.
• Directed high-impact youth empowerment and womens entrepreneurship projects (e.g., Jordan Debates
Leaders, Al-Multaka) in partnership with international bodies like the US Embassy and the European
Union.
• Successfully launched and managed the Mn Baladi e-commerce platform and mobile app, overseeing
end-to-end product collection, marketing, and sales for locally made womens products.
• Organized and executed major events and conferences, including the Keys First Virtual Sustainable
Development Conference, engaging a significant youth audience across Jordan and Arab countries.

keys for sustainable development
• Full-tim Jan 2021- Sep 2022
• 1 yr 9 mos Amman, Jordan

• Develop relationships with potential participants and other community partners and colleagues
• to explore and guide objectives, activities, cohort components, and design concepts before
• finalizing program design.
• Coordinate an Advisory Committee to co-design capacity-building opportunities for the cohort.
• Develop a process to recruit participant organizations and oversee the selection of the cohort.
• Build and maintain relationships with program participants.
• Develop and manage peer convenings to strengthen relationships, share insights, and explore
• strategic/generative topics; provide additional opportunities for learning, network-building, and
• collaboration.
• Manage and respond to requests for technical assistance, resources, connections, and guidance.
• provide periodic updates to the funders.
• Serve as a trainer or facilitator when appropriate.
• Participate in the planning and budgeting process and manage the program budget.
2

• Achieved 40% follower growth and a 50% engagement rate increase for the Ministry of Youths social
media and news presence through strategic content development and management.
• Produced high-impact, diverse digital content (articles, posts, designs, videos) and provided critical
support at official events.
• Contributed to strategic planning initiatives, including website enhancements and future business plan
development for the Ministry.

• Led the full-cycle development and launch of a specialized MENA-focused e-commerce bookshop, from
platform architecture to go-to-market strategy.
• Built and maintained partnerships with 30+ international publishers, securing digital content rights and
expanding the platforms catalog.
• Integrated key platforms such as VitalSource to enable scalable digital distribution and enhance the user
experience.
• Oversaw the establishment of a new branch office in the Dubai Free Zone, managing all legal, regulatory,
and logistical processes.
• Managed day-to-day office operations, internal workflows, and administrative systems to ensure smooth
business functioning.
• Organized and coordinated international and regional publishing fairs, including booth reservations,
logistics, and vendor relations.
• Designed and executed marketing materials and booth concepts for major events such as the London Book
Fair, Frankfurt Book Fair, and leading MENA education/publishing expos.

• Provided essential e-sales and administrative support for an international publishing house, ensuring
smooth daily operations and team efficiency.
• Managed office operations and financial reporting using Oracle ERP, supporting accurate budgeting,
expense tracking, and compliance.
• Coordinated and executed over 15 international and regional book fairs and events across Europe and the
MENA region.
• Organized major exhibitions such as the London Book Fair, Frankfurt Book Fair, and top education and
publishing expos in the Arab world.
• Handled end-to-end logistics for event participation, including booth booking, vendor coordination, and
scheduling.
• Led the creative direction of booth design and brand presence, including marketing collateral, signage, and
promotional materials.
• Managed travel arrangements for 50+ staff and executives annually, covering flights, hotels, ground
transport, and visa processing.
• Ensured seamless coordination across departments, vendors, and partners to deliver professional, on-brand
event experiences globally.

• Managed comprehensive warehouse operations, including receipt, storage, inventory control, and material
distribution, while assisting with shipment logistics.
• Administered office systems and documentation, proficiently using various software (email, spreadsheets,
databases) for efficient data and file management.
• Handled commercial processes, preparing price offers, processing purchase orders, and managing both
local and international correspondence.
• Generated regular reports on item movement and provided full administrative support for meetings,
including scheduling and documentation.

• Managed comprehensive logistics and warehouse operations, overseeing shipment processing, goods
receipt, storage, distribution, and inventory control, including reordering.
• Provided key support to logistics professionals for efficient load-out of items.
• Administered office systems, proficiently utilizing a range of software (email, spreadsheets, databases) for
effective data and file management.
• Handled all commercial documentation, including preparing price offers, processing purchase orders, and
managing local and international correspondence.
• Organized and coordinated appointments, meetings, and schedules, ensuring all relevant correspondence,
reports, and meeting documentation were prepared.
• Served as a front-line representative, handling visitor reception and providing customer care support.
• Maintained and updated weekly and monthly reports on item movement.