Hicham Kabbage

Research:
Initiate market research
Analyse market dynamics and trends in Gulf countries
Generate CRM queries and analyse data
Evaluate potential opportunities and develop strategic plans
Identify main bodies operating in healthcare and Education sectors
Understand existing standards and offer targeted solutions
Generate reports for healthcare and education sectors
Implementation:
Generate new leads and increase the number of specifications
Develop targeted products and solutions in collaboration with technical team
Implement marketing tools to support sales team
Develop Sector and customer activity plan
Develop relationships with key influencers (clients, consultants, contractors)
Collaborate with authorities in GCC (ministries, organizations, and regulators)
Present to clients
Media & Communication:
Initiate sector campaign activity plans in collaboration with MarCom team
Write editorials for printed and digital magazines
Coordinate with MarCom to develop advertisements

Conducted market studies for Canadian and European companies to implement in GCC
Generated leads and prospects
Evaluated potential distributors for clients, develop strategic partnerships
Managed CRM
Organized and attended meetings between clients and potential prospects

Corporate Communication. Promoted ITG’s image to current and future employees
Assisted Marketing Manager develop distribution channels