Hicham Srour

- Social Media & Content Strategy: Formulated and executed multi-platform creative content strategies across Instagram, Facebook, TikTok, and YouTube, driving a 80% increase in organic engagement and growing the follower base by 80k.
- Paid Ads & Performance Marketing: Managed and optimized full-funnel paid advertising campaigns across all social media and e -commerce networks, achieving an average ROAS of 4.8 and decreasing Cost Per Acquisition (CPA) by 20%.
- E-Commerce & Web Optimization (SEO): Developed and launched optimized e-commerce product listings on Amazon, Etsy, and Houzz, implementing targeted backend keywords that drove a 25% boost in conversion rates. Spearheaded organic growth and SEO strategy using Semrush and Shopify.
- Team Leadership & Collaboration: Directed end-to-end influencer marketing campaigns and managed external creative partners (photographers, designers)
- AI Tool Integration (Content Production): Leveraged advanced AI tools (ChatGPT, Sora, Google Veo, HeyGen) to automate ideation, scriptwriting, and video production

- Account management: Managed over 25 simultaneous client accounts via emails, calls and meetings
- Content Strategy: Created monthly calendars with trendy content ideas for all the accounts
- Reporting: Created monthly reports (Ads, SM, SEO) and presented it to the clients
- Ads Management: Created and optimized ads strategies for Meta accounts, generating up to 120% increase in sales
- Team Leadership: Coordinated with copywriting, design, and web development teams to delegate client requests, ensuring high quality, on-time delivery through consistent follow-ups.

- Betterfly Content Creator: Created several ongoing projects chosen and executed by clients.
- Copywriting: Created blogs to help SEO, LinkedIn posts and newsletter ideas.
- Conducting market research to better grasp market trends across digital platforms

- Content Creation: Created several ongoing projects chosen and executed by clients.
- Copywriting: Created lifestyle blogs to help with SEO, LinkedIn posts and newsletter ideas.
- Market Research: Conducted market research to better grasp market trends across digital platforms