Racha Assi

As a senior technical sales manager I am responsible for the following product lines:

 Identification Solutions & services including and not limited to (identification solutions (ID cards, passports / E passports, vehicle registration, driver license, biometric election solutions…)
 Responsible for new customer acquisition and new business within existing customers
 Establish and manage a long-term business contractual relationship with clients
 Develop partnerships with goverments by offering innovative value-added solutions and services
 Identify and understand customers’ needs
 Prepare commercial and technical proposals
 Negotiation of pricing and contractual terms, opportunity qualification and have ownership of tender responses
 Directly reporting to the CEO

F&B CONSULTANT FOR BUNZ

BUNZ - concept based on offering freshly baked buns, bagels and all types of pastry complemented with an extensive beverage offer (www.mybunzworld.com)

Main achievements:
 Assisted with concept creation
 Preparing Project Feasibility study
 Preparing Project Business plan
 Contacting different international suppliers for raw material
 Preparing job descriptions
 Creating brand/product awareness (in coordination with the branding company)
 Handling Social media activities
 Maintaining awareness of market trends in the industry
 Understanding forthcoming customer initiatives

ESTABLISHMENT OF A FROZEN YOGURT BAR

Berrylicious - a new F&B concept in Lebanon, frozen yogurt bar, for young and hip customers specially those that care about their health and lifestyle, targeting Lebanese beaches and resorts only. From planning to implementation phase, including feasibility study, concept creation (brand, name, logo...) and daily operations management, I have been in charge of every single aspect.

Main achievements:
 Concept creation
 Preparing Project Feasibility study
 Preparing Project Business plan
 Establishing a seasonal contract with Saint Georges Yacht club in Beirut
 Contacting different international suppliers for raw material
 Establishing agreements and contracts with international & local suppliers
 Preparing job descriptions and recruiting staff
 Managing and motivating staff to increase sales and ensure efficiency
 Creating brand/product awareness
 Handling logistics

As a project manager I was responsible for the following Product lines:

 Identification Solutions (ID cards, passports, vehicle registration, driver license)
 E-voucher Distribution System (telecom)
 Responsible for proposing, planning, developing and implementing governmental Identification projects from contract acquisition till projects execution
 Responsible for analysing international tenders and feasibility evaluation in cooperation with different departments
 Preparation and handling of the governmental tenders, e.g. preparation of offers, documents and presentations
 Defining and structuring projects
 Responsible for internal projects development and customer order
 Defining project tasks and resource requirements
 Preparing project implementation plans
 Follow up project deliverables
 Full coordination between suppliers and subcontractors
 Coordinating and supporting project staff
 Weekly reports on progress of the project
 Developing and implementing various business plans (sales, CAPEX, OPEX, Manpower, Forecasted balance sheets, valuation etc) for new projects locally and internationally
 Directly reporting to the GM

Following up new business opportunities and setting up meetings
Planning and preparing presentations
Communicating new product developments to prospective clients
Researching & writing reports
Providing management with feedback