Marketing Assistant - F&B
Alabbar Enterprises
مجموع سنوات الخبرة :11 years, 3 أشهر
o Supporting brand marketing team
o Developing marketing materials to generate sales leads
o Creating the necessary work flow to complete tasks & requests
o Implementing brand marketing plans as a team
o Generating creative ideas to enhance marketing plans
o Project coordination
o Liaising with relevant departments prior to and after projects
o Planning project logistics from start to finish
o Implementing action plans in a timely manner
o Brand communication & PR with external parties
o Creating & distribution of press releases
o Generating story ideas & social content
o Engaging with online brand community
o Maintaining & updating communication channels
o Managing press kits & packets
o Tracking & reporting coverage & brand exposure
o Liaising with 3rd parties
o Administration - Leading internal reporting, communicating marketing activities & updates to
business unit heads
o Content Management - Managed and improved app content via research
o Social Media Management - Prepared social media content for Facebook, Twitter and
Instagram and published using Buffer
o Market Research - Up-to-date with top F&B and nightlife venues.
o Ticketing platform - Set up ticketing platform for event organizers using NUTICKETS
o Daily Sales Reconciliation o Sales Trend Analysis
o Brand and unit level analysis (Month to month, year on year)
o Effects of marketing initiatives on sales
o Market Research - Researched latest F&B trends, brands, competitors and prime locations
o Potential Store Location Analysis - Analysed and assessed demographic and revenue potential
of locations
o Sub Franchising - Communicated with potential and interested sub franchisees - Reviewed
contractual specifications to finalize franchise agreements
o Mystery Shopping - Regularly visited and examined company brand stores in terms of customer
service and food quality
o Competitor Analysis - Conducted competitive research to track trends in product offerings,
pricing strategies and revenue comparison on unit level
o Customer Feedback and Analysis - Obtained and analysed first-hand customer feedback to
recommend improvements in product quality and customer service
o Product Tastings - Arranged regular food tasting sessions on introduction of new menu
offerings
o Board Package Preparation - Prepared and compiled updates received from functional
managers for quarterly Board Meeting Package
o HKSE IPO Financial Analysis - Maintained records of IPOS issued
o Industrial Analysis - Analysed industries and their strategies
o Project Analysis - Studied and evaluated project plans to generate analysis upon pre-set criteria.
o Financial Reporting - Assisted in preparation of financial reports of companies applying for bank
guarantees
o Generated proposals - Analysed projects and companies to prepare brief proposals
o Business Research - Conducted research on starting up businesses within CIS countries.
Honors - Cum Laude GPA 3.54