Hina  Imtiaz Longi, Venue Staff Freelancer

Hina Imtiaz Longi

Venue Staff Freelancer

British Council - Pakistan

Location
Pakistan - Karachi
Education
Master's degree, Marketing
Experience
9 years, 10 Months

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Work Experience

Total years of experience :9 years, 10 Months

Venue Staff Freelancer at British Council - Pakistan
  • Pakistan - Karachi
  • March 2019 to March 2021

- Invigilate examinations according to the standard required by British Council Examination Service and the relevant Exam Boards

- Complete and maintain accurate records of exam assignments. Complete all reports, logs, and claims according to the British Council Examinations Services

- Supervision of exam candidates during exam conduction

- Pre-exam and Post-exam support to the British Council

- Follow all relevant guidelines and policies in the areas of:

○ Data Protection
○ Child Protection
○ Health & Safety
○ Equal Opportunities & Diversity and
○ Anti-fraud

Marketing And Communications Specialist at New World Concepts
  • Pakistan - Karachi
  • October 2010 to June 2018

● Content development and editorial supervision of corporate communication and marketing materials including:

○ The Vanguard Newsletter for International Textile Limited since inception in 2010. Available at: http://www.internationaltextile.com/index.php/download

○ Information brochure on Goth Noor Mohammad project activities for Pakistan Poverty Alleviation Fund

○ Development of product information brochures for Detrusitol (English and Urdu), Ponston for Pfizer Pakistan

● Organizing corporate events from small workshops to large conferences including:

○ Pakistan’s 1st Gender and Trade Conference, Closing the Gender Gap - A Tool for Economic and Trade Development in Pakistan, co hosted by Pakistan Women Entrepreneurs Network for Trade, World Bank Group, Ministry of Commerce Pakistan supported by the Australian Government, 20 - 21 March 2018

■ Developing agenda for conference in collaboration with World Bank Group

■ Liaison with World Bank Group for development of conference materials

■ Ensuring smooth execution of event over 2 days

■ PR including
● Drafting press release
● Supervising translation of press release to Urdu
● Distribution of press release to media
● Handling media inquiries at event

■ Additional responsibility of handling logistics for international and Pakistani speakers

○ The International Women Leaders Summit since inception in 2012
■ Speaker selection
■ Content development i.e. agenda and topics for speakers
■ Marketing including:

● Communication with corporates for registration of delegates

● Social Media Marketing on Facebook, Twitter, LinkedIn and Instagram

■ Event execution including
● Managing team of interns for arrival of guests and participants

■ Development of marketing collaterals including brochures, pictures for social media distribution

■ PR including
● Developing press release for distribution to media
● Coordination with vendor for translation to Urdu
● Distribution of press release during and post event
● Handling media inquiries

○ Member of organizing committee for events held for Pharma Bureau including
■ Information session for doctors in Lahore
■ Information session for doctors in Karachi

○ Other events for Pfizer Pakistan, Jubilee Insurance, Pakistan France Business Alliance

● Maintaining and updating company website in collaboration with web design and development team
● Development of marketing materials including brochures, flyers, presentations in collaboration with the design team

Training and Development Manager at New World Concepts
  • Pakistan - Karachi
  • March 2013 to June 2018

World Bank Group Certified Trainer and corporate communications professional with extensive experience in designing and delivering training workshops on soft skills and marketing; strategic communication planning; corporate event management; editorial, content development and design of publications for internal and external customers; and social media marketing for Pakistani and international organizations. A team player who works well under pressure.

As a World Bank Group Certified Trainer & Assessor, my job entailed:

● Developing soft skills and marketing training materials and delivery of training solutions

● Conducted training sessions across Pakistan for senior executives and middle - junior management of:

○ State Life Insurance Company

○ German Pakistan Chambers of Commerce &
Industry member companies including Engro

○ Women entrepreneurs for Small and Medium Enterprise Development Authority (SMEDA) in Peshawar

○ Lahore Chamber of Commerce and Industry staff

Education

Master's degree, Marketing
  • at Institute of Business Management
  • September 2004
Bachelor's degree, Marketing
  • at Institute of Business Management
  • May 2003

Majored in Marketing with a focus on Consumer Behaviour and Brand Management

Specialties & Skills

MS Office tools
Event Management
Marketing
Training
Communications
MS Office
Training
Communication

Languages

English
Expert
Urdu
Native Speaker
Chinese
Beginner

Training and Certifications

Communication Strategies for a Virtual World by University of Toronto (Certificate)
Date Attended:
May 2020
Training of Assessors (Training)
Training Institute:
International Finance Corporation
Date Attended:
March 2013
Duration:
14 hours
Customization Workshop (Training)
Training Institute:
International Finance Corporation
Date Attended:
March 2013
Duration:
14 hours
Training of Trainers (Training)
Training Institute:
International Finance Corporation
Date Attended:
March 2013
Duration:
49 hours

Hobbies

  • Reading