Account Manager
Advertising
Total years of experience :19 years, 11 Months
• Managing a portfolio of accounts.
• Identify new sales opportunities within existing accounts.
• Interact and coordinate with the team members in other departments.
• Prepare media plans and establish budgets with the client and company.
• Create Marketing & Business Strategies to support the clients annual calendar.
• Handling all ATL, BTL and Digital Campaigns.
• Using an existing network of industry contacts to generate new business.
• Leading project management activity.
• Maintaining and expanding relationships with clients and suppliers.
• Media planning and booking.
• Build and maintain strong, long-lasting customer relationships.
• Ensure the timely and successful delivery of solutions according to customer needs and objectives.
• Identify and grow opportunities within territory and collaborate with teams to ensure growth attainment.
• Assist with high severity requests or issue escalations as needed.
- Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource to clients.
- Provide strategic guidance to clients on an ongoing basis; anticipate and address clients’ needs.
- Troubleshoot clients problems as they arise; seek senior management input whenever appropriate.
- Motivate team members by promptly reviewing work and providing constructive feedback.
- Assist account team(s) in working effectively and in the best interest of client(s).
- Demonstrate proficiency in writing and editing materials including client press releases, byline articles, correspondence and reports.
- Strive to develop the best communication and presentation skills possible to effectively articulate ideas to clients, colleagues and others.
- Manage account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders; ensure team billability and account profitability.
- Work with account team(s) to build incremental business.
- Communicate account status to agency management regularly.
- Participate in new business programming and presentations.
Accounts handled:
o Tahseen Khayat Group - International holding group - http://www.tahseenkhayatgroup.com/
o Eight Jeans - Jeans wear brand - http://www.eightjeans.com/
o Spinneys - Super Market store (Local Lebanese Market) - http://www.spinneys.com/Lebanon/
o Chedid Capital S.A.L - Insurance and Re-insurance - http://www.chedid-capital.com/
o Beirut Mall - www.beirutmall.com.lb/
o Snickers - Mars Group - Only CSR activities and events.
• Oversees overarching communication, outreach and marketing for the conference.
• Manage relationships and communication campaigns.
• Monitors and evaluates the effectiveness of communication campaign and provides recommendations and updates for adjusting the campaign in coordination with other department (advertising and social media).
• Identify and engage participants (NGO’s, Investors, Advertising, Media and Marketing companies, Internet, Computer and Technology Sector (ICT), in addition Business Professionals who are moving from the offline to the online industry and Universities)
• Identify and develop relationships with new community contacts and organizations to pursue outreach engagements.
• Develop and implement plans for new outreach opportunities.
• Maintain thorough knowledge of Entrepreneurship and ICT programs and associated regulatory marketing guidelines.
• Provides education and guidance to entrepreneurs looking to participate and pitch in the Ideathon and Startup Demo competitions.
Support six retainer accounts, work scope:
• Public relation & customer service.Sell stories to local and regional media - Arabic and English
• Create PR and reputation strategy plans to maximize the media outreach
• Identifying public relations opportunities in GCC and ME media
• Media relations with Arabic and English media in the GCC and ME region
• On-site support for my client's activities in exhibitions and conferences in this region (such as Middle East Waste Summit 2009, GITEX 2009, Environment Expo 2009, GESS 2010)
• Analytical and media interviews briefings for clients and journalists
• Launch new products and plan the launch events from A to Z (media and event’s logistics management)
• Manage work associates and vendors (e.g. media monitoring, event venues and logistics..etc)
outreach.
Accounts Handled:
• Beeah - Sharjah Environment Company - http:\\www.beeah-uae.com
• Creative Labs ME- GCC region - http:\\www.creative.com
• Marks & Spencer - GCC region - http:\\www.marksandspencer.com
• Rolls Royce - GCC region - http://www.rolls-royce.com/civil/
• Business Service Management (BMC software) - GCC region - http://www.bmc.com/
• Promethean (Global leader and innovator in interactive technology) - http://www.prometheanworld.com/
Advertising agency include BTL “Below The Line” and ATL “Above The Line” services as well as branding services that compliment the clients’ Advertising campaigns.
Work scope:
• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
• Making 'pitches', along with other agency staff, to try to win new business for the agency
• Managing, reviewing progress and delivering the client’s advertisement, events and PR projects
• Preparing weekly and monthly reports.
• Develop the core media database for each client and build media relations
• Interfaced with agency clients, meeting expectations and deadlines.
• Delivering events on time, within budget, that meet and exceed expectations.
• Developing marketing campaigns to promote products, service or concepts.
• Taking comprehensive briefs from clients ensuring the information is sufficient and clear for the work group;
• Sourcing advertising opportunities and placing adverts in different media channels depending on the advertising campaign
• Managing the production of marketing materials, including collateral
• Monitoring competitor activity
• Prepare travel packages for walk-ins and corporate accounts.
• Issue and review daily revenue documents.
• Deliver solution providing customer service.
• Manage client expectations.
• Train and guide new staff in DNATA systems
• Handled key corporate accounts: Almawakeb School & Arenco for total revenue AED 1.6 million per year.
• Organized high level events and training programs for international clients, such as Jaguar.
• Implemented crisis management problem accounts, airport black-outs and accidents.
Career Highlights:
• DNATA: Acquired AED 2million corporate account - Del Monte Food