International Sales and Marketing Manager (Electrical Home Appliances and Consumer Electronics)
LG Electronics Co.,
Total des années d'expérience :26 years, 8 Mois
• LG Electronics is a South Korean Multinational Electronics Co., operates its business in the 6 Continents through 5 Divisions which are :-
1- Mobile Communications Division
2- Home Entertainment Division
3- Home Appliances Division
4- The Air Conditioning Division
5- The Energy Solution Division
• LG is the world's second largest Television Manufacturer and the world's, fourth largest Mobile Phone Maker.
• now I am working as a "Sales & Marketing Director" for "LG Africa" - \[23 Countries markets\] for the :-
- Electrical Home Appliances Division.
such as :-
1\]- LG Refrigerators 2\]- LG Deep Freezers ( Upright Deep Freezers 3\]- LG Microwaves 4\] LG Washing Machines 5\]- LG Vacuum Cleaners 6\]- LG Dryers
7\]- LG Air Purifiers 8\]- LG Electrical Dishwashers
• I am In charge about following up all the Co., Sales & Marketing Operation in Africa Region which maintains (23 Countries Markets) which are :
Morocco - Algeria - Tunisia - Libya - Sudan - Djibouti - Ethiopia - Kenya - Uganda - Tanzania - Rwanda - Congo Kinshasa - Gabon - Cameron - Nigeria - Angola - Cote D’Ivoire - Senegal - Ghana - Guinea Conakry - Mauritania - Zambia - South Africa)
Key Achievements:-
1- Succeeded in increasing the annual Sales Revenue from $ 300 m. in 2011 to be $ 900 m. by the end of 2021.
2- Succeeded in Increasing the Nos of the Countries Markets which we have formal operations in from 10 Countries in 2011 to be 23 Countries Markets by 2021 year End.
3- Succeeded in Building positive Brand Equity for my co., Brands Products in my assigned Countries Markets by Launching, Activating, projecting and following up the proper Execution's of Multi-Channel Integrated Prints, Catalogues, On Line Webs and direct Marketing Promotional Campaigns for launching 26 new brand products SKUs.
4- Succeeded in performing ongoing Customers / Marketing Researches as well performing proper demographic profiling for each Country to identify and capitalize on the unmet Sales opportunities Ahead of the Curve.
5- Succeeded in preparing a proper Sales Organizer to our distributors Sales Staff, and Implementing informative and effective Training Sessions which have helped them to understand properly the distinguished features which my Co., Brands products are characterized by comparing with the competitive Brands products which are prevailing on their assigned countries markets which helped them to deliver proper and informative sales presentations to their traders which has reflected positively in boosting our Co., Business upwards.
6- Succeeded in leveraging the Cost Efficiency for the Sales & the Marketing Management in my assigned region to close each year by an average of 25% under the predetermined annual expenses budget without compromising the agreed annual Business Growth Rates.
7- Project, activate the execution of the Co., related Marketing Activities Polices in each assigned Country market such as :-
- Corporate Social Responsibilities (CSR) Policy
- Community Relations Policy.
- Customers' Relations Policy.
- General Events Participation Policy.
- Traders Loyalty Policy (CRM).
• Misr Electronics& Electrical Home Appliances Co., \[ White Whale\] is one of the leading Egyptian Companies which is manufacturing wide range of the high quality Electrical Consumer Durables and the Electrical Home Appliances under the Brand name of White Whale such as :-
Firstly :- The Consumer Durables such as :-
1. The Electrical Heaters ( 50 Ltrs & 80 ltrs )
2. The Gas Heaters ( 5 Ltrs & 10 Ltrs )
3. The Automatic & The Half Automatic Clothes Washing Machines
4. The Dish Washers
5. The Horizontal and the vertical Deep Freezers
6. The Mini Bar Refrigerators
7. The No frost Refrigerators ( 16 & 18 & 24 & 27 Feet )
8. The Water Dispensers
9. The Gas Ovens Secondly :- The Electrical Home Appliances such as :-
1. White Whale Electrical Cleaning Appliances :- such as (The Vacuum Cleaners & The Dust Busters)
2. White Whale Electrical Garment Care Appliances such as :- (The Dry & The Steam Irons)
3. White Whale Electrical Food Preparation Line such as :-
- The Electrical Blenders
- The Electrical Vegetables Choppers
- The Electrical Meat Mincers
- The Electrical Fruit Juicers
- The Electrical Citrus Juicers
- The Kitchen Machines
4. White Whale Electrical Cooking Appliances such as :-
- The Electrical Fryers
- The Electrical Rice Cookers
- The Electrical Bread Toasters
- The Electrical Sandwich Makers
- The Electrical Toaster Ovens
- The Microwaves
5. White Whale Electrical Beverage Preparation Line such as
- The Electrical Tea Kettles
- The Electrical Coffee Makers
- The Electrical Coffee Bean Mills
• White Whale Co., is distributing its products to all over the Egyptian market and this is done through a net work of the National Sales Depot ( 4 National Sales Depots) As well The Co., is depending on a vast network of the traders showrooms which are widespread all over Egypt.
Anasia Egypt For Trading Co., is a subsidiary of Anasia Trading Corporation which is a leading Saudi / Egyptian company and consider one of the biggest Importers, Retailers and Distributors of the International High Quality Consumer Electronics and the Electrical Household Appliances brand names in both the Egyptian and the Saudi Market such as:-
(1) The Famous American Electrical household Appliances ( Black & Decker )
Such as:-
1) ( Black & Decker ) Electrical Cooking Appliances such as:-
- Fryers. - Toasters
- Toaster Ovens. - Microwaves.
- Rice Cookers. - Sandwich Makers
2) ( Black & Decker ) Electrical Cleaning Appliances such as:-
- \{ The vacuum Cleaners & Dust busters\}
3) ( Black & Decker ) Electrical Garments Care Appliances such as:-
\{ The Electrical Dry and Steam Irons\}
4) ( Black & Decker ) Electrical Food Preparation Appliances Such as:-
- \{ Blenders & Choppers & Meat Mincers & Citrus Juicers & Fruit Juicers & Kitchen Machines\}
5) ( Black & Decker) Electrical Beverage Preparation Line such as:-
- \{Coffee Makers & Coffee Bean Mills & Electrical Kettles\}.
(2) The Consumer Electronics:-
Anasia Egypt For Trading Co., is the sole agent in Egypt for importing and distributing:-
o Philips Consumer Electronics such as :-
• Philips Visual Entertainment sets such as :-
\{Televisions & Projection TVs & Plasma TVs & LCD TVs\}.
• Philips Video Sets such as :-
\{More than 120 different models of VCP \ VCR and over 60 models of the DVDs\}.
• Philips Audio Sets such as: -
\{Mini and Micro HI FI & Home Theatres & CD players & VCD Players\}.
(3) Philips Electrical (Male & Female) Personal Care products.
• Anasia Egypt for Trading Co., is distributing its Consumer Electronics and its Electrical Home Appliances to the normal individual customers through 3 Sales Depots which are widespread in the Egyptian main Sales Regions.
• I have started with “Anasia Egypt For Trading Co., ” as a “Regional Sales and Trade Marketing Manager” for Alexandria and Al-Delta Regions.
• In (08 -03-2008) I have been promoted to be “The Sales and the Marketing Director” for the entire Co.,
• Anasia Trading Est. is a leading Saudi company and consider one of the leading importers and distributors of the high quality International Electrical Home Appliances brand names in the Saudi market such as:
1) The Famous American Electrical Home Appliances (Black & Decker).
2) (Baby liss) The Famous French Personal Care Appliances.
• I have started with "Anasia Trading Establishment" as a "Key Accounts Sales Representative".
• In (10-02-1999) I have been promoted to be "Key Accounts Sales Supervisor" for The Western Province.
• In (01-01-2000) I have been promoted to be "Regional Sales Manager" for the Western Province.
I have a Master Degree in The Sales & The Marketing Strategies from The American University – Free Studies Division – Al-Jameel Center – May 2010.
I have a Diploma in The Business Administration from The Arab Academy For Sciences & Technology – May 2006.
I have a Bachelor Of Commerce - Alexandria University - Business Administration Department in May 1997.