Hisham Dabboussi

Expanding the business in local markets by identifying new opportunities as well as
retaining existing customers.
Securing an outstanding service for our existing customers by ensuring their satisfaction at
the highest levels.
Collaborating with all supervisors and field managers in maintaining company budget (P&L)
in all regions.
Train and develop merchandisers, merchandising supervisors and field Managers in order
to enhance their performance.
Preparing and proposing the yearly business plan with yearly needed budgets while
adhering to the said budgets.
Ensuring that all our team on field are following up on; Weekly\Monthly reports, rotation,
NTE, planograms, inventory, & on shelf availability.
Managing operations/workflow processes in accordance with all relevant local regulatory
laws, miscellaneous permits requirements and local labor laws.
Recruit, select and develop new hires.

•Developing, negotiating, implementing & monitoring Customer Business Plans in alignment with company objectives.

•Responsible for the development of sales team by Leading, managing, developing and motivating the Field Sales Team.
Making sure that the company contracts and planograms are being properly implemented.

•Coaching and supporting key accounts executives where by conducting daily market visits and offering on spot coaching in order to ensure business sustainability and proper team development.

•Developing excellent relations with all Modern Trade clients in order to ensure a first class client relation is being established.

•Implementing incentive schemes with full fairness and integrity.

•Coordinating and reporting major issues with channel team includes all the activity implementations & reporting competition movement.

Developed a strong relationship with the costumer and initiated negotiations of the BDA
(visibility, shelve space, promotions and implementations).
Organized daily field visits as a call cycle and following up with outlets in the assigned area
to ensure availability of our products and right planograms are set in each outlet.
Reported market intelligence (Sales analysis, monthly initiative implementations,
competitor activities, launches, costumer plans, and shopper profiles) to sales and
marketing management.
Prepared and presented proposals for advertising our items in customers outlets and make
sure goods were delivered as promised.
Reconciled monthly with our accounting department to provide a check on the accuracy of
entries made in the customer accounts in the sales ledger and purchase ledger to control
and submit the aging report to the management.
Responded to complaints and resolved issues aiming to costumer contentment and the

Approached new members through walk-ins and referrals.
Promoted Arena through word of mouth with friends and college colleagues.
Organized promotional events for membership renewals.
Managed an event with Lamborghini & Harley Davidson as apromotional tool to attract
premium members.