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hisham fayad, E-Commerce Manager

hisham fayad

E-Commerce Manager·United homeware company

Saudi Arabia

Bachelor's degree, business management

Work experience

Total years of experience: 18 years, 6 months

E-Commerce Manager

January 2019 - Present

United homeware company

Khobar, Saudi Arabia

January 2019 - Present

Company industry:
Retail & Wholesale
Job role:
Management

Head of Ecommerce

January 2019 - Present

United Homeware Company (nice),

Khobar, Saudi Arabia

January 2019 - Present

• Responsible for ecommerce business covering technology,
revenue and profit, operations, content, product, marketing
and retention.
• Grew the online business by double digit to be the #1 store in
the company, with a positive NP from the 1st year of
operation.
• Launched nice mobile apps in 2021, which now
contributes to 55% of the business.
• Grew repeated customers by 11% through implementing
retention strategies.
• Improved order delivery success rate to 93% in 2023 from
78% in 2021.
• Launched nice delivery fleet in Riyadh, reducing delivery
leadtime to same/next day in Riyadh.
• Decreased returns to less than 2% by improving product
content (images, descriptions) and packaging.
• Launched first company website as a proof of concept.
• Replatform of first website into Salesforce Commerce Cloud
• Built Ecommerce team (Product, Trade, Content,
Operations).
• Due diligence of potential partners (Tech, marketing, UI/UX,
analytics)
• Set 5 year ecommerce plan to grow the online business from

Company industry:
Retail & Wholesale

merchandise planning manager

February 2013 - January 2019

united homeware company

Khobar, Saudi Arabia

February 2013 - January 2019

Company industry:
Retail & Wholesale
Job role:
Management

Merchandise Planning Manager

January 2013 - December 2018

United Homeware Company (nice),

Khobar, Saudi Arabia

January 2013 - December 2018

Assortment planning, season management, SKU optimization.

Company industry:
Retail & Wholesale

merchandiser

August 2011 - February 2013

MH alshaya

Al Kuwait, Kuwait

August 2011 - February 2013

handling womenswear in debenhams brand

Company industry:
Retail & Wholesale
Job role:
Management

Brand Merchandiser

January 2011 - January 2013

M.H Alshaya (Debenhams),

Al Kuwait, Kuwait

January 2011 - January 2013

OTB management, sales planning, budgeting, inseason
management.

Company industry:
Retail & Wholesale

category manager

December 2007 - July 2011

the sultan center

Al Kuwait, Kuwait

December 2007 - July 2011

category manager for general merchandise

Company industry:
Retail & Wholesale
Job role:
Purchasing and Procurement

Corporate Category Manager

December 2007 - January 2011

The Sultan Center,

Al Kuwait, Kuwait

December 2007 - January 2011

Company industry:
Retail & Wholesale

Education

lebanese american university

August 2007

August 2007

Bachelor's degree, business management

Lebanon

GPA (point): 3.41 out of 4

GPA (point): 3.41 out of 4

business adminstratuin with emphasis in management

Lebanese American University

January 2007

January 2007

Bachelor's degree, Business Administration

Lebanon

GPA (point): 3.14 out of 4

GPA (point): 3.14 out of 4

Skills

RETAIL EXPERIENCE
Expert
RETAIL EXPERIENCE
Expert
E COMMERCE
Expert
E COMMERCE
Expert
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
PACKAGING AND LABELING
PACKAGING AND LABELING
SALESFORCE
Expert
SALESFORCE
Expert
PRODUCT DESIGN
PRODUCT DESIGN
excel
Expert
excel
Expert
powerpoint
Intermediate
powerpoint
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Hobbies and interests

Soccer