sales operation manager
Dal Food Industries
Total years of experience :32 years, 6 Months
*Development and execution of trade/consumer promotion including pricing, sales estimates, operation liaison and POS development.
*Category management, working on planogram, promotion, merchandising proposals, communications for key accounts or special projects.
*Provide feedback to management on new products launches or re-launch initiatives,
*Identify opportunities and weaknesses and make proposals to create value and increase operational efficiency.
*Continuously research and remain knowledgeable of industry trends and competition.
*Ensure a proper sales forecast and sales activity report and presentation in timely manner.
*Manage the POS materials, including budget, logistics, distribution, assortment by finding the most efficient solutions.
*Collaborate with market intelligence, to read and report activities and provide recommendations and forecast.
*Ensure that any feedback is taken into account, by regularly visiting sales teams, customers and stores.
*Study the situation in the area, sales history and analyses, meet the managers and supervisors in each area, find out their requirements, and define their weak and strong aspects.
*To establish a development plan for a big space of territory and small in terms of population density, putting into consideration cost effectiveness and company profitability.
*Establish a well designed wholesale customer in the big markets in the main big towns.
*Establish a third party distribution model in the villages and smallest towns and where any population condensation is found to save distribution cost.
*Measure the effectiveness of the current direct distribution routes.
*Set the target and objectives for each area after detailed analyses.
*Start a training & development program for area managers and supervisors to meet and overcome the expected challenges, and also another program for the third party representatives (agents & distributors) to increase their efficiency in their respective areas.
*Set a regular visit plan to the areas of the agents and distributors for control and follow up purposes.
*Follow the P & L report for each area for quick amendment of any losses.
Promoted to regional manager in Khartoum, with the biggest budget, sales and headcount. My main duties are:
*Set daily, weekly, monthly and annual targets and plans.
*Ensure that all the targets and goals are SMART.
*Ensure the achievement of the plans and objectives.
*Control the sales of the company products across the range.
*Keeping the standards, policy and the image of the company.
*Saving the cost of distribution by measuring routes effectiveness and rationalizing non performing ones.
*Keeping company assets for cost efficiency purposes.
*Penetration of new outlets and keeping the existing ones to expand the availability of the products far and wide.
*Building CRM to ensure customer satisfaction based on win- win formula.
*Ensure consumer awareness by increasing availability and visibility of the POP materials and improve merchandising standards.
*Keeping team motivation and inspiration to ensure maximum outcome.
*Leading with integrity and transparency.
*Following competitor's activities and market intelligence.
*Ensure performance achievement with fulfillment.
*Creating challenging environment to increase productivity.
*Coaching, training and delegating of the team members for certain assignments to create involvement and future leaders.
Promoted from area sales manager to trade marketing manager in the head office in Khartoum with main duties as:
* To create and found a new department of trade- merchandising teams, interviewed and recruited young talented employees, set the plan / routes for the team, set the standard policies and follow the performance .
* Prepare launch plan for new products.
*Follow and update market intelligence.
*Estimate and align products and brand potential.
*Define route to market and channel priorities.
*Formulate brand strategy and develop and execute marketing plans.
*Increase brand awareness.
*Penetration of new outlets to expand brand availability.
*Follow the execution of the marketing campaigns.
* Deploy launch plans, promotions and any sales activities to the sales teams and ensure their understanding of the targeted goals and ensure their excitement for better outcome.
Worked as area sales manager in the red sea province. Had an excellent results in achieving targets and keeping image and standards of the company in terms of market execution, market share and ITMO .Main duties were;
* Set daily, weekly and monthly targets and objectives according to potentiality and follow Their achievement.
* Set effective deals with key accounts to get maximum contribution of the hot and cold stores.
* Increase load out and trucks efficiencies by adjusting the loads according to the area consumption and the targeted packs in each area.
* Follow the P& L effectively and take immediate actions in case of any losses.
* Follow the sales across the range and pay extra attention to the slow moving packs and flavors.
* Set a regular visit to different areas and customers and conduct ITMO exercise to ensure product availability and customer satisfaction.
* Set a channel of distributors and wholesalers in the rural promote areas to keep availability and reduce distribution cost.
* Keep the sales team motivated, result oriented and focused to achieve maximum sales and profitability.
Worked in the field of distribution of food stuffs and soft drinks, was sole agent for many big manufacturers like Dal food the sole bottler of Coca Cola in Sudan, which I joint later.
Worked in the field of distribution of soft drinks and juices in Moscow.
Worked as salesman for 6 months, supervisor for a year and then area manager. Field of business was: Juices, mineral water, biscuits and canned food stuffs.
“Geology and exploration of mineral deposits “Oil and Gas fields “ Qualification: Petroleum - Engineer, Geologist, Peoples’ friendship university –Moscow – 1991.