Head
Geekay Group
مجموع سنوات الخبرة :18 years, 2 أشهر
Geekay Group MEA is a major retail & distribution business entity across segments in the Video Games, Toys, Kids, Household Goods, Accessories & Lifestyle Merchandise space in UAE, Bahrain, Kuwait, Oman, Qatar & Saudi Arabia.
I am responsible for managing a team who in turn handle:
•Buying Budget and Planning
•Assortment Management
•OTB Management
•Customer and Competition research
•Vendor Management
•Order Management
My main achievements in the job include:
•The categories under my responsibilities Homes, Décor, Drinkware, Accessories, Trendy Collectibles, Back to School, , Licensed Apparel, , Toys, Games etc. contributed just under 33% of the group’s turnover and more than 40% of the margin.
•Pre pandemic increased revenues by 56%, margins by over 50% over same period last year
•Ensured survival of key categories even with lockdowns in major markets by changing logistics strategy & category optimization both online & in - store
•Post Pandemic - beat both top line (+280 bps vs plan) and bottom-line targets (+379 bps vs plan)
•Defined the store stock density and store display standards by doing benchmarking with competition, identified the gaps in range / customer offering, and translated them into future growth opportunities
IMG Worlds of Adventure is the largest indoor theme park in the world with world renowned IP’s such as Marvel, Cartoon Network, etc. Reporting to the Buying Director and managing Hardline, Toys & Gifts Category.
I was responsible for:
- Bespoke Range development & manufacturing across the globe
- Actively use analytics to ensure optimum inventory levels & profit margins
- Handling vendors & grow 5 categories contributing 50% of Retail Turnover
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My main achievements in the job include:
- Certificate of Achievement from CEO @ IMG Worlds of Adventure
- Best Licensee award from Cartoon Network in the year 2017
- Launched 25 stores on a single day with the largest product catalogue of licensed products in the world
- Managed slow-moving inventory & reduced stock cover gradually using various techniques without compromising on overall profit margins of the business unit
IMG Worlds of Adventure is the largest indoor theme park in the world with world renowned IP’s such as Marvel, Cartoon Network, etc. Reporting to the Buying Director and managing Hardline, Toys & Gifts Category.
I was responsible for:
•Bespoke Range development & manufacturing across the globe
•Actively use analytics to ensure optimum inventory levels & profit margins
•Handling vendors & grow 5 categories contributing 50% of Retail Turnover
My main achievements in the job include:
•Certificate of Achievement from CEO @ IMG Worlds of Adventure
•Best Licensee award from Cartoon Network in the year 2017
•Launched 25 stores on a single day with the largest product catalogue of licensed products in the world
•Managed slow-moving inventory & reduced stock cover gradually using various techniques without compromising on overall profit margins of the business unit
TV Vision Limited is an independent listed company under SAB (Sri Adhikari Brothers) Group. The Company was originally incorporated as TV Vision Private Limited on July 30, 2007 and was converted into a public limited company on June 23, 2011
The current broadcasting bouquet consists of India’s No.1 Music & Youth Channel “Mastiii”, No.1 Marathi Music Channel “Maiboli”, Leading Bhojpuri Channel “Dabangg” and “Dhamaal”. The company aims to launch India’s largest multi-platform comedy brand
I was in charge of launching the channel Mastiii as well as Dabangg & Dhamaal handling Advertising, Marketing, PR, Events, Media Planning & Media Buying.
Spacetoon India is an Indian media and licensing company and subsidiary of Spacetoon UAE. It also owns & operates a terrestrial TV channel in Indonesia. It was established in 2006.\[1\] Spacetoon has more than 70 licensing deals, including for Crayon Shin-chan, Doraemon, Hello Kitty, Marvel, WWE. etc.
I was in charge of developing the first licensing program of any IPL team in the country (Rajasthan Royals).
As well as handling the marketing and syndication of IP's when the Indian TV Channel was launched.
Madison Teamworks is a part of Madison Communications that provides media and marketing services. The Company offers a wide range of services such as advertising, business analysis, planning services, audience delivery analysis, media research, media buying strategies, film marketing, and celebrity management.
I was responsible for client servicing, media planning & buying for various brands handled by the agency.
Bachelor's of Management Studies - Honor's in Marketing
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