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Hosni Jaidane, Sales & Marketing Director

Hosni Jaidane

Sales & Marketing Director·BKFood International

Tunisia

Diploma, Clinical Psychology

Work experience

Total years of experience: 16 years, 6 months

Sales & Marketing Director

January 2025 - Present

BKFood International

Tunis, Tunisia

January 2025 - Present

• Launched the Lambara brand and drove it to market leadership in digital distribution
and market share within its first year on the market.
• Lead local and export sales teams across traditional and modern channels, within an
industrial facility with a capacity of 50 million cans per year.
• Design and roll out new projects and brands, structuring the product portfolio and
accelerating market penetration.
Company industry:
FMCG
Job role:
Sales

Manager

January 2024 - Present

Team Negoce

Tunis, Tunisia •Hybrid

January 2024 - Present

• Advise and support the export of Tunisian food products to Europe (France, Germany);
exclusive brand management and development of regional specialty products.
Company industry:
Trading & Commodity Trading
Job role:
Management

Clinical Psychologist

January 2024 - Present

Clinical Psychology Practice

Tunis, Tunisia

January 2024 - Present

• Clinical practice for adults, following over 800 hours of hospital internship (La Rabta,
Razi, Yasminet, Nabeul).
Company industry:
Other Healthcare Services
Job role:
Medical, Healthcare, and Nursing

General Manager

January 2022 - January 2024

Alsahl Group

Tripoli, Libya

January 2022 - January 2024

• Led Bella (400 employees — biscuits, wafers, cakes, spreads and snacks): managing
operations, cascading strategy and reporting to the board of directors.
• Established the Eric Kayser franchise in Libya and oversaw the setup of an industrial
bread-manufacturing plant in Tripoli.
• Positioned the company as the leading operator in the Libyan market and opened
exports to Sub-Saharan Africa.
Company industry:
Food & Beverage Production
Job role:
Management

General Manager

January 2020 - January 2022

BVM — Mediterranean Bakery & Viennoiserie

Ben Arous, Tunisia

January 2020 - January 2022

• Led a 170-employee operation, market leader in frozen viennoiserie and bakery (raw,
par-baked and baked).
• Captured market leadership in sandwich bread and raw frozen baguettes, and became
the No.1 supplier of raw frozen croissants to Tunisian hotels.
• Drove the plants industrial expansion and automation, and strengthened distribution
and the Happys franchise network.
Company industry:
Food & Beverage Production
Job role:
Management

Sales & Marketing Director — Food & Agribusiness Division

January 2016 - January 2020

Randa — Hachicha Group

Ben Arous, Tunisia

January 2016 - January 2020

• Led the sales force and marketing activities of four group companies (Randa, SMT,
Tunisie Farine, Widco).
• Orchestrated the strategic and operational relaunch of the Randa brand on the local
market in 2016.
• Coordinated multi-entity commercial management to consolidate the divisions market
share.
Company industry:
FMCG

Deputy General Manager

January 2011 - January 2015

Ecopneu — Tire Recycling

Sousse, Tunisia

January 2011 - January 2015

• Led the only tire-recycling plant in North Africa, overseeing economic, human, financial
and legal matters.
• Improved production, profitability and staff-satisfaction indicators, and structured
logistics, production and maintenance through European technical partnerships.
• Developed a legal and operational framework study to organize the tire collection and
recycling sector in Tunisia, and led R&D projects with Tunisian universities.
Company industry:
Waste Disposal & Recycling
Job role:
Management

Deputy General Manager

January 2009 - January 2011

La Tunisienne de Distribution Alimentaire (TDA)

Sousse, Tunisia

January 2009 - January 2011

• Top executive of a 200-employee company generating TND 75M in annual revenue.
• Doubled fresh-product revenue within one year through a redesigned commercial
strategy.
• Restructured the company and significantly improved financial and logistics ratios.
Company industry:
Food & Beverage Production
Job role:
Management

Education

Faculty of Human and Social Sciences

May 2025

May 2025

Diploma, Clinical Psychology

Tunisia

Faculty of Human and Social Sciences

June 2021

June 2021

Bachelor's degree, Clinical Psychology

Tunisia

Institut Supérieur de Gestion de Tunis (ISG)

June 1997

June 1997

Bachelor's degree, International Trade

Tunisia

University of Ottawa

December 1995

December 1995

Master's degree, Marketing

Canada

Faculty of Economic Sciences and Management

December 1993

December 1993

Bachelor's degree, International Relations

Tunisia

Skills

Management
Expert
Management
Expert
Public Relations
Expert
Public Relations
Expert
Negotiation
Expert
Negotiation
Expert
Export
Expert
Export
Expert
Sales Management
Expert
Sales Management
Expert
MARKETING
Expert
MARKETING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
COMMERCIAL DEVELOPMENT
Expert
COMMERCIAL DEVELOPMENT
Expert
BUSINESS TRANSFORMATION
Expert
BUSINESS TRANSFORMATION
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
OPERATIONS
Expert
OPERATIONS
Expert
SALES
Expert
SALES
Expert
RESTRUCTURING BUSINESS
Expert
RESTRUCTURING BUSINESS
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert

Languages

Arabic

Native Speaker

French

Expert

English

Expert

Training and Certifications

Certifications
LabProfile
Emotional Intelligence
Neuro-Linguistic Programming (NLP) — Master Practitioner level
Scrum Master Certification (Agile)

Hobbies and interests

hunting.
horse riding
Farming,