Marketing Media Specialist - Hyundai PSV
Mohamed Yousuf Naghi Motors
Total years of experience :14 years, 7 Months
*Digital Media Marketing:
Complete initiation and management of all projects
*Social Media Marketing:
Leading entire content of all Social media sites owned by Hyundai MYNM with periodic reviews, feedback to visitors' leads & queries and update Management on all trends on our sites and generally across all Social media circles
MYNM Website and HMC WWN II Project.
*BTL & ATL Marketing:
Handling & Managing multiple BTL & ATL projects parallel supporting Hyundai MYNM Media Campaigns.
*Sponsorships:
Analysis, evaluation & Execution of all Marketing Sponsorships at Hyundai MYNM.
*Sports Marketing Activities:
Complete responsibility of all MYNM's Sports Marketing activities and initiatives. Including one of the Leading Racing team in the ME Hyundai - Saudi Gear Racing Team.
*Support PR Function:
Responsible to coordinate and communicate effectively with MYNM's PR function to provide all necessary information and material for press releases. Monitor ME, GCC and KSA digital media platforms for all competitors' PR coverage and report on weekly basis to the Management in a summarized report form
*Campaigns' Media Selection and Finalization:
In-charge to review, reassess, revise and recommend to Management, selection and costing of all media for every campaign that we run from time to time. He will be the key contact point between MYNM Marketing team and Media Departments of all agencies we are working with to finalize and recommend most ideal and cost effective media for all our campaigns.
*Events Setup & Management:
Work as a part of Marketing Operations Team in supporting Events Setup & Management through it's different natures.
1- Complete reply to all Facebook inquiries on 5 different product pages
2- Redirecting & monitoring inquiries that can’t be answered directly through me to the concerning management & follow up.
3- Monitoring Lx-Club & Automotive Forums activity
4- Handling Lx-Club members Inquiries & fulfill the services needed to our posts
5- Follow up opened customers cases
6- Check the customer care email and forward any queries to call agents
7- Monitoring & managing ME social media pages CJD with KSA related posts
8- Reporting Facebook Media Growth
9- Report Number of Sales- Service related inquiries
10- Reporting Digital Media posts & activities
11- Report number of complaints handled & its status
12- Design & create e-mail shots for campaigns
13- Follow up & monitor Online Campaigns figures
14- Plan & execute SMS campaigns
15- Customer Perception changing process
1- Create overseas & local relationships with businesses that could benefit us in our career. (Hotels, Rent a car, Agents …)
2- Seek media opportunities to show the important presence of our business in Egyptian Tourism Career
3- Manage any foreseen/current trouble or conflict with any potential customer