Sales Director
Fusteka Group
Total years of experience :20 years, 11 Months
Group sales Director (Ice Cream Fusteka - Jekor Processed meat and poultry- Ola bakeries range)
Responsibilities and Duties:
• Own and Hit/Exceed Annual Sales Targets
• Working with Management to Develop New Strategies to Grow Sales Pipelines
• Build and Maintain Strong, Long-Lasting Customer Relationships
• Observes, Reviews and Analyses Processes to Identify Inefficiencies and Areas where Improvements could be made
• Carry out Market Research, Conduct Surveys, and study the Competitors and their Marketing and Sales Strategies
• Administer all Sales Activities for all Export Products of the Organization and Ensure Achievement of all Export Sales Target
• Drive Sales to Future Customers and Educate them on Technical Product
Capabilities and Establish Large Volume Deals
• Training New Sales Staff, Assigning Specific Tasks to other Sales Staff and Monitoring the Team's Sales Performance
• Develops strong working relations with Distributor and Key Personnel there that allows for collaboration, Control, and Auditing of the Distributor’s Operations (Coverage, Orders, Distribution).
Duties & Responsibilities
Head of Sales channels (Key Accounts, Supermarkets, DRD, CAT) Mange All
of the Regional Sales Managers and Territory Managers across Iraq.
Develops and implements action plans that increase client’s product presence
through the trade drive & merchandising plan and activities
Negotiating all types of contracts within all sales channels
Reporting directly to the General Manager & owner.
Planning and targeting for a profitable sales results in cahoots with strategic
and well establish sales plan
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Train and lead sales department process, performance and results,
Develop all the business relationships between the company and all the key
accounts departments.
Enhance branding and product awareness within all the key account.
Monitor and supervise the RSP in all the key account outlets all over the
country.
Improve the sales operation and efficiency through establishing new projects
and implementing new ideas to achieve month and annual sales target.
Responsible for all the sales related issues which reflecting into achieving the
company target through implementing and applying short term, long terms
strategies targeting and directing all the sales force and premises all over
Iraq.
• Head of Sales with Monthly Turn over 3 Million EGP.
• Drives activities of Regional Sales Managers and Territory Managers in a manner that increases brand awareness, product presence and revenue generation for all clients.
• Collects data and develops action plans for Regional Sales Managers.
• Coordinates activities with Marketing Department for merchandising activities being implemented by clients.
• Develops and implements action plans that increase client’s product presence through merchandising plan and activities
• Monitor on a continual basis (weekly) sales data. Communicates with Client’s Marketing Department for trends and issues pertaining to sales / marketing initiatives.
• Open new KA accounts
• Develop and execute strategic plan to achieve sales targets to expand the company’s customer base.
• Build and maintain strong, long-lasting customer relationships.
• Develop and nurture strong customer contacts and positive, proactive relationships
• Partner with customers to understand their business needs and objectives.
• Effectively communicate the value proposition through proposals and presentations.
• Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts.
• Implement Key retail Project (30 Vans) -share 18% from total Retail business.
• Head of Sales with Monthly Turn over 3 Million EGP.
• Own and hit/exceed annual sales targets within assigned territory and accounts
• Communicates regularly with all levels of Sales Managers and Sales Supervisors for updates on their activities.
• Protect Company market share, for specific accounts by developing business programs supported with performance related Contract Development Agreements (CDA). Maintain and develop existing and new key customers for Modern Trade or Organized Trade, through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer satisfaction.
• Develop and Keeping up-dated an Account Plan
• Prepare the business plan for the key account management
• Plan and manage personal business portfolio according to an agreed market development strategy.
• Respond to and follow up sales enquiries using appropriate methods
• Maintain a physical presence in the field to reinforce the account strategy, in-store execution and identify high performers
• Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
• Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.
• Monitoring Performance and Reporting
Monitor performance and compliance to CDAs, taking corrective action where appropriate .
• Record, analyze, report and administer according to systems and requirements.
• Planning/Carrying out/Supporting Local Marketing Activities .
• Monitor and report on market and competitor activities and provide relevant reports and information .
• Work with BU CD function to develop account specific standards for merchandising, range, promotions, pricing and equipment.
• Issue a promotion calendar on a trimester basis as per CD guidelines .
• Conduct and manage the business reviews of the direct reports.
Motivate direct reporting staff according to company procedures, policy to achieve the sales targets .
• Responsible for the overall sales strategy of assigned area and routes.
• Monitor daily activities of salesman and follow up on sales progress and accomplishments.
• Conduct regular meetings with the Sales Manager for feedback on status of sales.
• Check expired goods, cash shortages on daily basis and ensure payments collection.
• Establish and maintain good contact with all customers and maintain updated Customer details of the assigned area.
• Travel with the sales team regularly, provide backup to the team whenever necessary. Ensure physical involvement in operation of route when staff shortages arise.
• Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities.
• Coordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts.
• Ensure proper implementation of sales campaigns / promotional activities.
• Ensure proper implementation of company policy on financial and sales related matters.
• Handle All Sadia Brazilian products .
• Established Sadia frozen products in North Central Area retail Market.
• Manage the sales force which serves the distribution network .
• Analyzing the customer needs, market trends, competitive strengths and weaknesses, and market opportunities.
• Reporting to National Marketing Manager & regional Sales Manager.
• fully responsible for all clients activities in the region.
• Plan and implement the POS and in-store activities in the region.
• Identifying sales targets for each sales representative.
• Opening new sales channels.
• Established powerful relationship with clients.
• Handling & solving client’s problems.
• Preparing daily, quarterly and annual reports
& Presenting these reports to the top management.
Achieve monthly targets (Sales - Coverage - Merchandising - Productivity - Availability
• Handle Pinar Turkish Products, Al Islami Frozen SKUs & Bega Australian Cheese to ensure the objectives are fully meet in all served channels,
• Achieve monthly targets (Sales - Coverage - Merchandising - Productivity - Availability)
• Market Survey to ensure the product availability in market.
• Make new proposals and implement Company promotions to satisfy our customers.
• Open new accounts & channels to find a potential customers to increase the sales value.
• Covering Key Account Hyper Markets and Wholesalers in central region.
• Handle all SKUs company have like Lapneh Pinar, Pinar Meat, Melborne cheese Bega cheese and Al Islami chicken frozen and meat .
• Handle 3M Scotch Brite agency to ensure that 3M objectives are fully meet in all served channels
• Covering Key Account Hyper Markets and Wholesalers in eastern region with three salesmen one of them key account representative and one wholesalers, class B and one van salesman
• Achieve team sales target and collection target also.
• Market Survey to ensure the product availability in market
• Open new accounts & channels to find the potential customers to increase 3M sales value
• Handling Customer Complains.
• Follow up the orders process until customer receiving it.
• Make new proposals and implement Company promotions to satisfy our customer s
• Responsible for making agreements and follow-up the same in getting the firm orders.
• Check merchandisers daily activity and salesmen that they are doing properly .
• Follow-up Customers payments
• Execute reports for management to let them know the market real situation.
• Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences.
• Reporting to Area Sales Manager.and 3M sales Supplier
• Attracting new clients.
• Handling Customer Complains.
• Create customer database.
• Selling Company products and services. Applications (.CMS & CRM & VR& IVR.) all of them can handle any contact centers. and allow for users customize according business need.
• Training for call center staff (telesales -customer services)Communication skills and negotiation skills and more...
• Selling GIS Services and GBS Tracking System(global position System)
• Follow up with our client and get the feedback or any concern about our applications during the period of warranty.
Built a highly organized sales team. Led it to record sales in three straight quarters. Use the telephone to Select prospective customers to sell our services
• Make calls to potential clients to introduce and market the service
• Handling Customer portfolio for 3500 clients ( IMC member )
• Full responsibility for customers operation
• Project Manager to (FTTC-IMC) agreement and Expo link agreement
• Attracting new clients through the proposed client network (neighbors, relatives & friends etc.)
• Use the telephone to select prospective customers to sell credit card and sell our products like loans and cash express & shop light.
• bank assurance office to Enhancing the bank's services through research & surveys on the handled portfolio
• Handling Customer rejected our services.
Accounting
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