Hozifa Tarek, Digital Marketing Manager

Hozifa Tarek

Digital Marketing Manager

Globe Expertise

Location
Egypt - Cairo
Education
Bachelor's degree, Art History
Experience
7 years, 1 Months

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Work Experience

Total years of experience :7 years, 1 Months

Digital Marketing Manager at Globe Expertise
  • Egypt - Cairo
  • My current job since November 2021

Globe Expertise is an F&B Business Consulting Firm that Specialized in Starting and Managing F&B Businesses and its Clients are 100% Business Investors

• Generated over 1, 200 leads by Planning & Managing over 25 Different Digital PPC and Lead Generation Campaigns.

• Directing Creatives Team to Produce High Engaging Converting Content (Copies, Reels, Designs) Which Resulted in an Increase in Link CTR from 1.05% to 4.12% Which is Equal to the Consulting Market CTR Benchmark.

• Achieved 70% to 80% Avg. View Duration on our Most Videos Through Upgrading our Video Marketing Strategies and Testing different shooting, and editing Tactics until create our audience Hooking and engaging best Practice.

Digital Marketing Specialist at Layers
  • Egypt - Cairo
  • August 2020 to July 2021

• Accomplished over +450 completed orders and Achieved over +40 high ticket media production sales for clients from different places in the Gulf Area. Triple sales in less than 6 months.

• Ranking in Positions 2 and 3 on Google SERPs with our services pages by Conducting deep keyword research and optimizing On-page SEO and Off-Page SEO.

• Triple Conversions in less than 6 months for company digital products (WordPress Themes, Plugins).

• Team Management and Directing in Creating SEO Friendly, and User Experience Friendly Websites Projects.

• Develop a Content Plan and Publish daily content on Social Media for 80 - 100 Days Continuously and create monthly reports for all activities' performance

Digital Marketing Specialist at Shady Nuts
  • Ireland - Cork
  • April 2020 to October 2020

• Increasing Followers by +1000 and Gaining too much user-generated content and high social mentions.

• Strategizing a fully integrated digital marketing strategy for social media (IG, FB) and website.

• Building up a creative awareness campaign with a creative content plan.

• Sharing stories about nuts, and making games by Asking Clients Through Stories about their preferences for Nuts and dry Fruits. And that's activities raised engagement and followers more and more.

• Promoting Campaigns for Shop Locations to drive the Audience to Shady Nuts shop in Marina Market, Cork.

Digital Marketing Specialist at Uhlsport
  • Egypt - Cairo
  • November 2019 to April 2020

Achieving substantial sales growth and a significant increase in Likes and Followers.

Collaborated with authorized agents representing Kempa and Uhlsports brands to build and execute a strong social media strategy aimed at enhancing conversions and expanding followers.

This process started with formulating a 3-month content plan encompassing a variety of content, designs, and videos, intending to enhance engagement, attract new customers, reach diverse sporting communities, and foster strong connections with them on social media.

In addition to the strategic plan, extensive paid campaigns were implemented on Facebook and Instagram, which contributed significantly to overall success.

Social Media Specialist at Ostora Hijab Store
  • Egypt - Cairo
  • January 2020 to February 2020

• Achieve rapid sales growth and boost daily engagement, messages, and post interactions from organic sources

• Drive the promotion of top-rated hijab products to maximize their visibility, reach, and sales.

Digital Marketing Specialist at Self Employed
  • Egypt - Cairo
  • August 2018 to October 2018

• Accomplish growth in social media followers by +4900 Organically in less than 3 months.

• Designed a WordPress Website for a Marketing Agency and Listed service packages.

• Preparing mind maps and SOPs for each digital marketing service like PPC, Content marketing, SEM, SEO, Email Marketing.

• Publish more than 120 Different Pieces of content.

• Creating and Setting up social media accounts for the agency and optimizing it.

• Crafting a strategic content plan and implementing it Sharing Daily Entertainment Content.

• Generating Leads for Marketing Services by Running Facebook Ads & Google Ads directing clients to website and Social media Accounts.

Social Media Specialist at Arab Ocean
  • Egypt - Cairo
  • April 2018 to August 2018

Boost organic followers by +500 in Many weeks by sharing entertaining posts, providing valuable clothing and fashion tips and tricks, and promoting store products to generate attention & Sales.

Social Media Marketing Intern at Boo Designers
  • Egypt - Cairo
  • January 2018 to March 2018

Obtaining Paid Clients within the first week by crafting a Strategic Promotion Plan and executing it on social media and other ad websites (designs, copies) and running Facebook and Instagram ads.

Social Media Marketing Intern at Marketinio
  • Egypt - Cairo
  • January 2016 to February 2018

About 2 years of Graphic Design & Social Media Ads with Clients From Different Places in the World through freelancing websites like Freelancer, Fiverr, Khamsat, and Mostaqel.

● Blauen Honey, Design & Social Media | Germany
● Individual, Book Design | Kuwait
● Rex6free, Social Media Marketing & Facebook Ads | Ireland
● Smokin Burger, Content Strategy and Facebook, and Instagram Ads | Canada
● Fresh Market, Social Media Strategy Competition Analysis | Ireland
● Socket, Social Media Designs, and Facebook Ads | Egypt

Education

Bachelor's degree, Art History
  • at Cairo University
  • October 2021
High school or equivalent, Biology And Geography
  • at Al-Saeedya School
  • April 2016

Specialties & Skills

Market Research
Media Buying
Data Analysis
Social Media Marketing
Digital Marketing
Digital Marketing
Graphic Design
Content Marketing
Social Media Marketing
WordPress

Social Profiles

Personal Website
Personal Website
hozifa.com

Languages

Arabic
Native Speaker
English
Intermediate

Training and Certifications

Growth Hacking: Free Tools For Small Business Owners (Certificate)
Date Attended:
May 2020
التسويق الإلكتروني - إدارة الحملات الرقمية المدفوعة (Certificate)
Date Attended:
March 2020
The Fundamentals of digital marketing certification (Certificate)
Date Attended:
February 2020
Google Ads Display Certification (Certificate)
Date Attended:
March 2020
Valid Until:
March 2021
Hubspot Content Marketing Certification (Certificate)
Date Attended:
July 2020
Advanced Social Media Strategy for picking up Clients and Certification (Certificate)
Date Attended:
December 2019
International Computer Drivers License (ICDL,) (Certificate)
Date Attended:
February 2016

Hobbies

  • Swimming
  • Running
  • Read
    I was read many books, novels but most of it was a book about Business and marketing, self-development Like : - Rich Dad & Poor Dad - Robert Kiyosaki - Marketing 4.0 - Philip Kotler - Marketing From A to Z - Mohamed El-Baz - The Art of War Illustrated - Sun Tzu - The 48 Laws of Power - Robert Greene