Digital Marketing Manager
LamasaTech Group
Total years of experience :12 years, 1 Months
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
As a Digital Marketing & SEO Specialist.
Responsibilities:
• Develop SEO strategies, and implement and monitor campaigns
• Perform site analysis, keyword research and mapping, and assess link building
opportunities
• Perform competitor SEO research
• Based on analysis, results and client feedback, continually improve and modify strategies
to optimize effectiveness
• Prepare analytics and ranking reports and present to clients and management
• Maintain maximum effectiveness while adhering to strict deadlines and budgets
• Keep up-to-date with constantly changing technological and search engine trends,
algorithms and ranking factors
Responsibilities:
• Work with the SEO team to brainstorm new ideas and identify complex issues faced by
new and existing clients.
• Managed search engine audit documents on Certifix website and make recommendations.
• Conducted keyword research based highly relevant and trafficked keywords
• Suggested improvements for SEO: internal architecture, identify content gaps and
communicate any new content opportunities
• Write end of month progress reports. Prepare search engine ranking and traffic reports to
assess areas of potential improvement. Monitor, track, and report, websites traffic
including trend analysis using site analytics solutions
• Undertake market and competitor research and analysis
• Keep up to date with current SEO technologies and tools
• Dealing with clients and provide instructions for site optimization through written
communication, conference calls and meeting
• Keep up-to-date with search engine technology, SEO methods and news by participating
in forums, reading blogs and white papers.
Achievements:
• Certifix we started with average 12-15k organic traffic per month on 2015. Now we
generate 32-35k organic traffic per month based on seasonal months. Certifix now is a
market lead and catches most ranks in Google US and compete with the government site
for the service of live scan
• Was a key player in the SEO team who achieved a significant raised ranking of Certifix
website within top 10 in major search engines (Google, Yahoo and MSN/Bing) in more
than 90 of the niche main Keywords.
• Increased the organic traffic for Certifix website by 60% which leads to an increase in the
conversion rate and sales.
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