Sanket Kathrani

• Business Development: Pioneered market penetration for craft beer products across India and Dubai premium hospitality sector, leveraging
relationship-based sales techniques and industry knowledge to secure placements in fine dining establishments and exclusive clubs,
achieving consistent monthly sales of 100 cases and 100L of draught beer.
• Retail Channel Development (Mumbai): Built and managed relationships with retail wine shop partners across Mumbai to boost brand
visibility and consumer uptake, implementing strategic placements and sales initiatives to strengthen off-trade performance.
• Key Account Development: Cultivated strategic relationships with decision-makers at high-value institutional accounts including prestigious
clubs, gymkhanas, and fine dining venues, implementing personalized engagement strategies to address venue-specific requirements,
resulting in stable B2B revenue streams in the competitive premium beverage market.
• Portfolio Management: Optimized product mix distribution across bottled craft beer (₹4, 056/case - AED 174.40 per case) and premium
draught offerings (₹6, 800/keg - AED 292.40/keg), analyzing venue consumption patterns and customer preferences to tailor format
recommendations, maximizing revenue potential and ensuring appropriate brand representation in diverse hospitality environments.
• Team Leadership: Coordinated cross-functional initiatives between sales, marketing, and production departments, ensuring alignment
between production capacity, promotional events, and sales objectives, effectively leveraging limited start-up resources to maximize market
impact and drive consistent monthly sales performance.
• Strategic Partnerships: Established collaborative relationships with key distributors, creating promotional initiatives and co-marketing
opportunities that expanded distribution channels while enhancing brand visibility.

A Motivated, result oriented person, Specializing in Sales & Marketing and having the ability of handling a team of Sales Managers For Wine Industry. Good Team player with proven communication skills in - coordinating between Customers and Distributors, Generating Leads and sales for the Organization.

A creative Beverage Trainer with over 4.9 years of experience in hospitality industry, the right blends of knowledge, skills and style, capable of adapting to highly stressful and competitive environments while consistently exceeding expectations. Astute communicator with an ability to think out of the box and immense capability to pilot changes.

Led an 8-member junior sales team, generating monthly revenue of ₹1.7-2 crore INR (AED 731K-860K+), while representing a diverse portfolio
of prestigious brands including UB-Kingfisher, Bacardi, Sula Wines, Indri Single Malt, and Red Bull.
• Business Development: Accelerated sales growth in the premium hospitality segment through systematic client acquisition and relationship
development strategies, utilizing comprehensive market mapping and competitive analysis tools to identify high-potential venues, resulting in
20% month-over-month target increases consistently achieved at 85-100% fulfillment rates.
• Key Account Development: Deepened strategic relationships with decision-makers at elite establishments including exclusive clubs,
gymkhanas and 5-star hotel bars through personalized engagement protocols and regular executive-level negotiations, implementing
account-specific service models that drove significant revenue growth across the South Mumbai and Andheri East territories.
• Portfolio Management: Orchestrated strategic placement of diverse premium beverage portfolios including spirits, wines, beer, and energy
drinks across varying hospitality environments, developing venue-specific product mix recommendations based on consumer demographic
analysis and consumption patterns, maximizing revenue potential across the entire brand spectrum.
• Team Leadership: Directed performance optimization for a team of 8 junior sales executives through implementation of structured sales
methodologies, conducting regular performance reviews aligned with WOD (Work of Day) metrics and monthly targets, developing team
capabilities while ensuring consistent achievement of revenue objectives across assigned territories.

Led a 3-member junior sales team, generating monthly revenue of ₹1.35-1.5 crore INR (AED 580K-645K+) through commission-based sales
model, representing prestigious international brands like Beam Suntory, Carlsberg, Tuborg, Sector London Dry Gin, and Moonshine Meads.
• Business Development: Drove significant revenue growth in the premium hospitality segment through systematic prospecting and
implementing targeted outreach strategies for high-value group accounts and 5-star properties, resulting in monthly revenue generation of
₹1.35-1.5 crore during 6-month engagement period.
• Key Account Development: Established strategic partnerships with decision-makers at premium group accounts and 5-star properties
across key Mumbai territories, developing customized engagement protocols and conducting daily follow-ups with clients for order fulfillment,
resulting in reliable revenue streams in the highly competitive premium beverage market.
• Portfolio Management: Optimized brand representation for diverse international portfolio including premium spirits (Beam Suntory), beer
brands (Carlsberg & Tuborg), and craft offerings (Sector London Dry Gin & Moonshine Meads), creating venue-specific product mix
recommendations based on establishment profiles, maximizing sales across varied product categories.

Spearheaded Mumbai territory sales for
start-up spirits venture featuring Rahasya Infused Vodka and Yaksha Scotch Whisky, generating monthly volume of 200 cases valued at
₹40.68 lakhs INR (AED 170K+) across premium hospitality establishments. Managed premium on-premise accounts
for Reveilo Wines across Mumbais 5-Star Properties, Clubs, Gymkhanas, and Fine Dining establishments, driving monthly sales volume of
200-300 cases at an average value of INR 20, 340/- (≈ AED 874.62) per case. Directed nationwide HoReCa sales strategy for
premium ready-to-drink beverage mixes under THE BLEND EXPRESS brand, leading a team of 6 Sales Managers across India while
personally generating monthly revenue of 30-40 Lakhs INR (≈ AED 129K-172K) from the Mumbai region. Built and managed 5-person IT solutions enterprise delivering ₹15-20L monthly turnover. Achieved ₹25L monthly sales target for premium networking brands including Cisco and
Lucent.

Handling Horeca Sales along with Distributor Partners pan India with sales managers.