Manager
Imtenan Group
Total years of experience :17 years, 7 Months
. Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.
. Review and adjust inventory levels and product production schedules to maintain product availability
. Maintain customer relationship programs and track customer satisfaction.
. Conduct marketing campaigns and trade shows to promote brand awareness among consumers. Plan and execute campaigns for corporate promotion, launching of new product lines, Brand activation, brand awareness campaigns, stunts, giveaways, & exhibitions.
. Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
. Collaborate with Marketing Director to initiate new consumer promotion campaigns and to develop consumer engagement plans.
. Develop positioning and messaging to differentiate company products’ in the market.
. Cooperate with the management in the development of marketing programs and criteria to achieve sales goals. Manage the budget planning and tracking for advertising and promotional activities
. Evaluate current marketing program and recommend improvements. Identify competitors and evaluate their strategies and positioning and devise counter-strategies
. Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
. Responsible for managing and implementing marketing activities through research, strategic planning, and implementation.
. Gain a deep understanding of consumer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
. Design, execute, and lead qualitative and quantitative primary marketing research for Imtenan MENA that Provides insights about critical market dynamics and external landscape.
. Work hand-in-hand with brand team to develop content and communication briefs founded in consumer insights and competitive advantages.
. Help to oversee the team’s research operations, including but not limited to: managing survey calendar, coordinating with internal partners for customer sample targeting, managing external research vendors, QC of survey programs, coordinating and overseeing qualitative fieldwork logistics.
. Manage products from concept, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life.
. Responsible for managing and implementing marketing activities through research, strategic planning, and implementation.
. Assess current competitor offerings, seeking opportunities for differentiation.
. Develop product positioning and messaging that differentiates the competitors and their features across primary market segments.
Roles and Responsibilities:
•Developing, managing and executing consumer insights learning plan to support brand strategies, communication and marketing plans. In partnership with marketing identify key questions to solve for, appropriate research approaches, and budgets including identifying objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings.
•Mining internal/external and primary/secondary sources of data and trends in order to create insights and to work collaboratively with the marketing and sales/customer planning teams to turn those insights into business building plans.
•Working on creating the concepts, product mix and category strategy, pricing in addition to communication, activations and campaigns to analyzing the visibility, availability coverage and retail audit reports for the portfolio.
•Developing and execute market research projects using both conventional and innovative methodologies. Activities include, but are not limited to, concept testing, product optimization studies, product positioning studies, communications exploratory, copy test, pack tests, consumer segmentation, brand health & equity, brand stretch studies and various qualitative techniques, including ethnography and consumer in-homes.
•Articulating the business need through managing primary research agency relationships.
•Developing marketing plan and evaluating different marketing & advertising activities for Al-Adwaa, Disney and Cambridge, & recommending action plans for improvements to senior management accordingly.
•Communicating key findings, business implications, and indicated actions to business and management team with recommendations on best utilizing the information in decision-making.
Feedback Middle East http://www.feedbackme.com/
the qualitative team and extended assistance to other teams wherever necessary and in whatever capacity that maybe necessary
•Independently managed qualitative research project phases, including proposal writing, project planning, moderation, data analysis, interpretation, reporting and presenting recommendations to clients. Trouble shoot on projects, wherever necessary through a hands-on approach.
•Improved the understanding of all the aspects in a qualitative research project … proposal writing, project planning, moderation, data analysis, interpretation, reporting and presentation of findings.
•Built strong relationships with clients and creating an environment for repeated business for the organization and serviced them to the highest acceptable standards in the industry.
•Contributed to business development efforts through some or all of the following … identification of new clients or business opportunities, expanding scope of relationship with existing clients and getting back lost clients.
Confield-MENA http://www.confield-mena.com/index.htm
, managed and implemented research projects, and assessed results.
•Managed qualitative research concerned with people’s attitudes and motivation, using methods such as focus groups and in-depth interviews.
•Oversight and day-to-day management of data collection activities.
•Managed clients including: Unicharm, Pepsi, Telecom Egypt, Novo Nordisk, IMS, Carrefour, Sanofi, & Novartis.
•Allocated internal/external resources selecting freelancers’/fieldwork partners to deliver projects locally, and regionally.
•Advised clients on how to use research in their business function.
GfK http://www.gfk.com/en-eg/
of FGDs, IDIs and IHVs.
•Writing DG, Proposals, reports and debriefing clients.
•Monitor costs and logistics to ensure budgets and timelines meet project requirements and objectives.
•Provide field service recommendations concerning best course of action to meet study timing Parameters.
•Communicated with partner institutes and service providers regionally, and globally.
GfK http://www.gfk.com/en-eg/
from senior translator to Research Executive in under 2 years.
•Moderated Focus Groups and In-depth Interviews for Key clients including.
•Prepared Qualitative research results in presentations, and reports, using graphics & charts.
•Controlled project costs and optimized process, and work flows in projects.
•Assisted the head of Qualitative Research in various tasks for key accounts.
•Translated questionnaires, surveys, and simultaneously interpreted Focus Groups, and In-depth Interviews.
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Department of English Language and Literature