Hummayun Younis

• Designed and deployed 5+ executive-level Power BI KPI and editorial dashboards covering 30+ brands, along with a centralized data repository enabling 100+ business users to access self-service analytics and make faster, data driven decisions.
• Streamlined reporting workflows, reducing monthly report preparation time by 37% (8 → 5 days) and introducing weekly performance updates that delivered more timely insights for leadership.
• Delivered actionable audience insights by analyzing 10K+ articles and author-level metrics each month, helping editorial and marketing teams identify top- and low-performing categories to improve engagement and optimize publishing strategies.
• Developed a real-time Power BI budget tracker overseeing 100+ ad managers (Google, Meta, TikTok, X, Snapchat, Nabd, OOH) and a digital media budget exceeding $1M annually, enabling proactive daily alerts instead of weekly checks and preventing overspending.
• Validated data migration and integrations across 30+ domains during the GA3-to-GA4 transition (including full GA3 backups) and the Sprinklr rollout, integrating 250+ social media accounts and 100+ ad managers into the data lake while ensuring data accuracy and stable performance.

• Developed interactive Power BI and Excel dashboards tracking 300+ vendors and 20K+ SKUs, improving visibility into sales and purchase trends and helping achieve annual KPI targets through data-driven insights.
• Analyzed 200+ promotional campaigns and a 50K+ customer database on a monthly and quarterly basis to identify behavior trends, improving campaign ROI and helping management optimize engagement and revenue strategies.
• Ensured financial accuracy by managing vendor contracts and ad hoc revenues exceeding 20M SAR annually,
booking agreements, and analyzing purchases to confirm rebate targets and support timely contract renewals.
• Led the development and implementation of a Business Development Agreement (BDA) module within the ERP system, reducing the revenue reporting cycle by 57% (7 → 3 days) and enhancing reporting efficiency for the finance team.
• Maintained vendor revenue records in Microsoft Navision, posting 2.5K+ debit notes annually and reconciling
entries to ensure accurate revenue recognition, serving as the key link between procurement and finance.

• Processed supplier invoices and reconciled accounts using JDA (AS-400) ERP, ensuring accuracy and compliance with accounting standards.
• Analyzed expense trends (monthly, quarterly, yearly) to identify cost-saving opportunities and optimize budgets.
• Contributed to accurate financial statements by resolving discrepancies during month-end closing and supporting accounts payable audits.