Houssam Meraachli

Able to identify business questions, analyze data, draw conclusions and develop actionable recommendations. Understanding of qualitative and quantitative methodologies (online surveys, focus groups, aisle intercepts, face-to-face interviews, brand health trackers, product, category and occasions research). Experience in data mining principles on a large scale retail business. Extensive retail audit analysis (distribution, promotion, new product launches, competitor's prices, pack analysis and overall sales performance benchmarked vs competition). Maximizing sales potential by discovering white spaces in the market. Conducted research on COVID-19's impact on consumer behavior and habits pre, during and post-lockdown to reveal new trends. Demonstrated ability to efficiently work on multiple project requests simultaneously despite urgent deadlines and the unexpected complexities of working in food and beverage. Conducted research on plain yoghurt that led to a successful product launch and revealed a 47% consumer increase in product uptake. Manually assembled over 10, 000 competitor product data points from online retail outlets to track price fluctuations and detect new product introductions into the market.

Client portfolio: Porsche, Skoda, Boubyan Capital. Researched market trends, statistics and consumer behavior. Redesigned the Porsche Kuwait app to increase downloads. Script-writing and creative ideation for ads/media. Social media photoshoots for Instagram posts & story generation. Social media community management. Demographic & audience segmentation research.

Reiterated the mission, vision and objectives of the company. In-depth research on branding, corporate identity & applications of virtual and augmented reality in the construction industry. Content creation and copywriting for the website. Promotional branding item designs such as business cards, diaries, bulletins, posters.

Designed the visually appealing job creation section on the newly updated ESFD website. Devised a complete marketing plan aimed at increasing ESFD's visibility to increase the number of beneficiaries. Conducted 4 field visits and over 10 bank audits. Reviewed over 100 loan applications and claims. Nominated for the AUB annual internship award for outstanding performance.