Hussein Assi

Selling electronics “apple”

SmokeLab is a Norwegian company that sells shishas and e-cigarettes online to the
Norwegian market. My position focused on helping the start-up company structure the
content in a way that is SEO optimized to maximize the organic traffic to the site as paid
advertising on tobacco products is illegal in Norway. In addition, the role focused on
creating and positioning the brand image to a younger and more playful audience.

As a sales representative at Gant Blanc the main responsibility was to create unforgettable
customer experiences both prior and post purchase. The store focuses not only on selling
high end brand clothing, but rather a premium lifestyle. Selling desired items to customers
as well as cross selling merchandise to complements their outfit were the core
responsibility of this position.