Hussein Mikati

Responsible for developing and maintaining commercially productive relationships with
both new and old clients. Also in responsible of identifying every sales lead and of making the
most out of every opportunity to increase revenue and profitability. Furthermore, responsible on all the marketing communication that contribute to the company strategy and benefit

• Preparing the marketing plan of Siblou brand
• Maintaining a comprehensive library of appropriate data related to the Siblou brand
• Forecasting profits and sales using computer programs and market knowledge
• Controlling stock levels based on forecasts of previous seasons and sales analysis
• Monitoring and analyzing every aspect of the best and opportunity SKU, then preparing action plans in order to improve sales figures
• Ensuring that best sellers are reaching their full potential in stock level, POS materials implementation and unique product display
• Analyzing previous season's sales and reporting on the current season's lines
• Taking action to reduce prices or set promotions as necessary based on market and consumer analysis
• Gathering information relating to the customer reaction to products
• Conduct marketing & market researches to learn about competitions’ activities, prices, new products…
• Conduct feasibility studies for the launch of new products
• Coordinate & implement Sales Promotions & Tasting Campaigns which are set and implemented by the Marketing & Sales departments
• Coordinate & implement Marketing ATL activities with advertising and media agencies for the booking of TV, billboard, and online advertising campaigns
• Preparing BTL activities such as consumer exhibitions, professional exhibitions, summer events, winter events, POS tasting events, etc…
• Coordinating with outdoor and indoor printing houses to produce different kind of POS materials
• Contacting new suppliers for new potential products and promotional items from far eastern countries.
• Developing new products based on consumer and market needs, finding suppliers, refining products, negotiating the price, and participating in the creation of the product design and artwork.