Freelance Advisor for F&B and FMCG Projects
Freelance Advisor for F&B and FMCG Projects
Total years of experience :29 years, 0 Months
Responsibilities:
• Work as an independent consultant for leading supermarkets chains in Saudi Arabia, Lebanon and Jordan, providing professional assistance in public relations strategy formulation, media interaction and development of international relations
• Designated by clients to regularly liaise with embassies, C-level executives at corporate enterprises, government departments and decision-makers at reputable companies and ensure delivery of reliable PR services
• Analyze requirements of clients to design innovative networking events for strategic purposes that include establishing commercial operations in specific regions, presenting business plans to venture capitalists, building strategic alliances and increasing visibility in the market
• Interact with multiple channels, entities, policy-makers and industries to deliver quality services in the areas of strategy formulation, policy development and PR & marketing support to clients; undertake brand marketing and reputation management activities for clients
• Follow world politics, economics and business to maintain updated information about recent events, latest trends and changing government regulations, international trade guidelines and dynamic business scenarios.
• Review business proposals and draft contracts to finalize strategic partnerships, secure monetary assistance / funds for the fulfillment of key projects of the company and generate demand for company’s services in newly identified markets
• Build a solid reputation for the company, created public goodwill and initiated efforts to increase and maintain stakeholder participation and involvement through interactive sessions, media appearances and community interface programs
Projects Undertaken:
• Launch of Ali Café in KSA market in collaboration with Power Roots Co., Malaysia
• Automatico Cafe, Lebanon
• Augustin Waffles, KSA
• La Casa Cafe, Dammam, KSA
• Q Donuts & COffee, KSA
• Daily Fresh, Lebanon & KSA
• Funny Food Sweets & Snacks, Cairo, Egypt
• Al Moumaiza Trading Co. Import & food distribution, Amman, Jordan
• Al Muntazah Supermarket's renovation and upgrade, Dammam, KSA
• Safeway Express C Stores, Amman, Jordan
• Cupy Cake & Co. in Amman, Jordan
• Explored opportunities for business expansion and new locations for the point of sales ( kiosks in the malls)
• Oversaw day-to-day operations of the organization with P&L accountability for delivery of predefined business goals and objectives
• Formulated and executed strategic plans to maximize profitability of retail operations of the organization
• Managed human resources including recruitment, training and mentoring of a cross-functional team focusing on high standards of productivity and customer service
• Handled new branches opening, led the restructuring and separation of Al Farid Supermarkets subsidiary from Al Farid for General Supply and established a corporate purchasing department
• Developed and implemented effective sales and business development strategies across the segment to enhance the business revenue
• Handled responsibility to drive the business forward within a highly competitive market through a large team of sales and business development professionals
• Networked with people at various levels in the marketplace aimed at developing long-term business relationships
• Developed and executed high quality business strategies and plans ensuring their alignment with short-term and long-term business objectives
• Oversaw all operations and business activities of the 17 stores, to ensure that they produce the desired results and are consistent with the overall strategy and mission
• Opened new branches, managed systems, policies, acquisition process and standard operating procedures to ensure smooth functioning of overall production operations and focused on enhancing operational efficiency
• Promoted through years from Floor Manager to Branch Manager then to Regional Operation Manager heading also the Marketing & Purchasing in Al-Hassa, Riyadh, Abha, Jedddah and Eastern province