Area Manager
LC Waikiki
Total years of experience :19 years, 5 Months
Operational, planning, buying, budgeting, recruiting, training and developing, implementing and develop group values and mission.
Operational, planning, buying, budgeting, recruiting, training and developing, implementing and develop group values and mission.
Company Overview: "H & M" Hennes & Mauritz is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children. H&M exits in 53 countries and part of ALSHAYA Group with over 110 stores in Middle East.
Responsibility Aspects: Responsible for maximizing store contribution to drive sale, reduce stock loss, capitalize on merchandising opportunities & maintain cost controls.
Main Duties:
•Actively use sales information to make business decisions to maximize sales opportunities through commerciality & outstanding customer service.
•Retain and develop a highly motivated team, ensuring individual, and store compliance with all company policy and procedures, audit and country law.
•Ensure team deliver highest possible levels of customer service & that is prioritized at all times to maximize sales.
•Provide clear direction & ensure co-operation between all areas of the store team.
•Ensure store consistently reflects highest standards of merchandising, housekeeping and recovery.
•Ensure that staff & management for maximum coverage at peak trading periods & the store have the right people in the right place at the right time.
•Accurately & efficiently, communicate any stock issues, ideas or recommendations to the operations/brand team.
•Regularly monitor & review layouts to ensure best & worst selling lines are correctly positioned.
• Actively seek and exploit all additional opportunities to promote sales.
•Ensure that all merchandise is correctly received & follow guidelines to display garments on the sales floor & garment care standards are consistently maintained.
•Ensure that all management are well informed of the collections, advertising campaigns, promotions, sales activities and company projects.
•Initiate and drive the highest possible standards of in-store visual impact, merchandising & layout within divisional guidelines.
•Responsible for coaching, developing and monitor store team performance.
Main Achievements:
•Opening the biggest store heading a team of 75 people, support in opening 2 other stores as manager in-charge.
•Achieve 70% of company’s sales quarter targets since joined.
•Trained & cached 16-team member to managerial positions all passed on company development program tests.
Company Overview: "Glowbal Outlets” is the largest outlet store in Lebanon; they are the leaders in this business for more than 15 years and have 12 showrooms in Lebanon & Dubai. Sells over 500 international luxuries and high end brands including men, women and kids clothing, infant products, shoes, jewelry, accessories, bags and luggage, kitchen and home ware, furniture, linen and toys.
Responsibility Aspects: Operational, maximizing sales, planning and implementing, recruiting, managing and training a team with over 170 members.
Main Duties:
•Responsible for overseeing stores and ensuring they are reaching their sales and profitability targets while providing the highest standards of customer service.
•Coordinates and responsible for sales promotion activities, merchandise pricing, marketing and advertising.
•Recommends additions to or deletions of the merchandise to be sold in the stores and inspects merchandise to ensure that it is correctly priced and displayed.
•Participates in administering company policies, developing goals and objectives and monitor stores performance.
•Maintain well job description of each position (branch manager, floor manager, sales…)
•Plan and direct activities of assigned personnel in the shops and provide counseling and guidance to help enhancing work performance.
•Responsible for recruiting, promotions, transfers and performance evaluations of the staff and managers and ensures that employees are always within the headcount of the stores.
•Develops and implements specific policies and procedures in coordination with concerned Regional departments.
•Ensure that proper channels of communication exist between shops and the administration as well as the DC.
•Manages expense budget related to payroll, shrinkage, profit...etc.
•Efficiently schedules employees’ time to meet operational needs.
•Audit shops operations on continuous basis in order to ensure compliance with company standards and policies.
•Contributes in establishing and maintaining good relationships between shop managers and staff, as well as assists in the resolution of conflicts between them.
Main Achievements:
•Using new channels to increase market spreading all over Lebanon by opening the biggest store in the company, the result was increasing turnover up to 30%.
•Arranged a team with direct plans to push sales on the stores and maximize profit. Moreover, develop money-saving program to minimize expenses and cut overhead cost by 20%.
•Complete establishment and setup of the operation department.
Brand Overview: Italian classic men brand started 1939, specialized for men who dress with elegance. BOGGI designs the easy formal ready to wearsome of the hippest international brands some of the hippest international brands and it is found in over 100 shops around the world and has 3 shops in Lebanon.
Responsibility Aspects: Responsible for leading, managing the store operation and maximizing sales and profitability in line with company’s objective.
Main Duties:
•Responsible for maximizing sales and delivering the highest standards of customer service (daily meetings and forecast, coaching, planning, scheduling).
•Ensure the effective implements of plans, policies and procedures through leadership of the store team (setting goals and objectives, developing and motivating employees); in order to ensure the performance level is achieved.
•Manages order placement/requisitioning activities in order to meet stock performance objectives.
•Ensure all products are well merchandised in line with brand image and standards.
•Prepare management information reports on store performance such as (Gross & Net Sales, Sellout, CIR & CWR, P&L, EBITDA…).
•Manage and organize budget by optimizing costs where possible to ensure effective store cost management.
Main Achievements:
•Reviewed previous sales reports, monitored individual performance accordingly, and averaged 18% year-to-year turnover increase.
•Successfully managed a complex store program whilst maintaining excellent customer service and sales results through high team motivation and loyalty.
Brand Overview: International Spanish brand operates in 45 countries with 4 branches in Lebanon. Cortefiel carries elegance, trendy designs and good quality for men and women.
Main Duties:
•Responsible for maximizing sales and ensuring the effective operation of all store activities.
•Provides accurate sales leadership to staff through both excellent customer service and strong visual presentation techniques.
•Responsible for staff scheduling including (vacations, breaks, shift rotations and conduct staff meetings)
•Initiates appropriate floor changes to make effective use of the sales area, coaches and provide career development advice to staff.
•Responsible for both overall operations and assigning team to specific duties.
•Follow up on stock level and orders merchandise.
Brand Overview: Unisex Spanish Fresh and funky brand, focused on people. Mango provides fashionable clothes, shoes and accessories.
Main Duties:
•Maintains customer satisfaction by establishing rapport with clients and the management to help meeting their needs.
•Ensures that each customer receives outstanding service by providing a friendly environment which includes greeting and acknowledging every customer.
•Maintains good employee & volunteer by working together as a team.
•Ensures stock level is well organized and sort merchandise to represent a fair market value.
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