Digital Marketing Director
Vegetafresh
Total years of experience :14 years, 9 Months
Branding and build strong online presence.
Build, plan and implement the overall digital marketing strategy
Build online content for SEO optimization.
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.
Manage and oversee different digital marketing channels.
Research competition, investigate benchmarks and provide suggestions for improvement and to stand out.
Track SEO and Google Analytics data and make complex analysis .
Develop specific campaigns to create and maintain high levels of customer interaction using (AARRR)
Use for analytics purposes : Google Analytics, Flurry, Google Firebase, Google big query, Google tag manager, Google data studio
Develop & Maintain the website back-end based on Processwire CMS.
Fully Optimize the UX.
API integration and developing.
● SEO (BlackHat + Whitehat ), Keywords Optimizing, backlinks empowering and building .
● Growth Hacking, Data (Phone numbers, Email) Scrapping.
● Marketing & Sales Leads Generator as well as Marketing, Customer and Product Analysis.
● Website Schematic With content optimizing, E-mail Marketing, and Traffic Leading.
● Buyer Personas Analysis and Content management, Developing and Distribution as well as Translation content from English to Arabic & Vise versa.
● Processwire PHP based CMS back-end developing.
● Google Adword Advertiser and Optimizer as well as Affiliate Marketing (PPC, PPA, PPS etc.)
● Use for analytics purposes : Google Analytics, Flurry, Google Firebase, Google big query, Google tag manager, Google data studio
Maintain and Execute Social Media Advertising.
Maintain and Execute Google Adwords Campaign.
Buyer Personas analysis.
Maintain Customer retention and ROI.
Manage and improve online content, considering SEO and Google Analytics
Reviews analyses of activities, costs, operations and forecast data to
determine department or division progress toward stated goals and
objectives.
● Oversees key projects, processes and performance reports, data and
analysis.
● Develops strategic plan by studying technological and financial
opportunities; presenting assumptions; recommending objectives.
● Maintains professional and technical knowledge.
● Generated and targeted leads in specialist market/industries.
● Builds company image by collaborating with customers.
● Accomplishes subsidiary objectives by establishing plans, budgets,
and results measurements; allocating resources; reviewing progress;
making mid-course corrections.
● Build Strong Backlinks to increase SEO and website ranking.
Effectively close business opportunities in a consultative manner.
● Built and retained long-term friendships/relationships with customers
● Monitor and report on activates, competitor movements and Formal Letter Translation.
● Responsible for negotiating contracts from year to year (i.e. price increases and stock
agreements).
● Analyze problems and give ideal solutions.
● Manage newly acquired contacts to further increase customer`s savings.
● Quality Assurance, Develop company product quality and customer satisfaction.
● Manage new strategies and plans to develop sales .
Operational Responsibilities :
● Quality Assurance.
● Develop company product quality and customer satisfaction.
● Lead Sales generation for new markets.
● Target new markets leading to increase profits percentage.
● Manage new strategies and plans to develop sales team and products.
● Lead Developers team in consultative manner.
Technical Work :
● Front End developing (Primary web design.)
● Software Tester.
● Bugs Analysis (Only for app or web functionality).
80.03% بتقدير جيد جدا