Marketing specialist
Confidential Company
مجموع سنوات الخبرة :17 years, 9 أشهر
•Analyzing marketing data on a local, regional, and even national level. marketing data include: determine what people are buying, figuring out gaps within the market, what types of people buy which products, and how much money they are willing to spend on those products that they might buy.
•Planning and execution of the marketing strategies to promote services to online customers
• Manage and oversee the organization's e-commerce business efforts.
• Searching for the most creative and latest products worldwide.
• Identifying targeted segments and administer online marketing campaigns to reach & communicate.
• Monitoring and analyzing market trends / customer behavior for site traffic, page performance, click navigation,
purchase conversion and shopping patterns to drive sales in virtual shopping environment.
• Monitor competitor products, services and activities to identity industry relevant practices prevalent in online and
mobile communications for developing new strategies.
• Creative Content Management on multi-platforms plus Managing all online advertising, events, social media,
professional associations and other organizations to generate sales to ensure sales growth.
• Develop an appropriate social media strategy to make use of social media avenues for marketing campaigns.
• Evaluate and update corporate web content that include re-designing home and other pages to optimize campaign
effectiveness.
• Mange various internal and external digital sources to enhance user experiences through UX strategy, content
strategy, business analysis, wire-frames and online transaction interactions.
• Work with freelance campaign and content developers to bring variety in marketing process.
• Develop and implement online marketing strategies to generate brand awareness, product sales, ROI and generate
appropriate traffic. Also building brand loyalty by submitting unique models with our customers.
• Assist growth with online paid search, referral affiliate programs, online display advertising and traditional media
campaigns to optimize sales, promotion, customer acquisition and retention.
• Maintain communication calendar and prepare weekly and monthly reports to guide online presence.
• Collaborate with finance department to process purchase orders and prepare media budget.
Company Industry: Design center & Digital solutions
Job Role: Marketing
• Identifying all potential clients and opportunities in the Digital Signage market.
• Planning, directing and executing all Digital Signage projects with great attention to details.
• Presenting variety of creative digital solutions and marketing ideas.
• Experience of selecting the suitable Digital solution (Specifications/Design).
• Advanced in Content Management tools and techniques.
• Provide excellent management and leadership to the Digital ideal Content creation by experts and multi-talented team.
• Maintained excellent relationships with B2B managers in Digital Signage industry.
• Marketing and presenting digital strategies to diverse audiences, manage multiple projects and maintain schedules.
• Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.
• A full commitment to client’s agendas and deadlines.
• Responsible for success of all active projects.
• Reviews / develops all creative brief and business objectives for the engagements in which they are involved to ensure quality standards and client expectations are exceeded.
• Responsible for driving the strategy, along with the Account Director and Account Strategist, of the clients marketing efforts.
• Business Owner of retainer and retainer renewals for existing clients.
• Works closely with the project teams to maintain the institutional knowledge of the client accounts and to make sure overall client objectives are being met, and to identify potential issues and/or other opportunities.
• Provide account forecasting on a regular basis so staffing plans can be maintained or supplemented as needed.
• Communicates the client's goals, and represent the client's interests to the team.
• Fully understand agency’s capabilities and services, and effectively communicates all offerings to the client.
Contribute to and develop integrated marketing campaigns. Tasks can involve:
• Responsible for all existing client communications, conflict resolution, and compliance on client deliverables and
revenue.
• Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and
client expectations are met.
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner
organizations.
• Communicating with target audiences and managing customer relationships.
• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist
publications - or on the radio, depending on the organization and the campaign.
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters.
• Writing and proofreading copy.
• Liaising with designers and printers.
• Organizing photo shoots.
• Arranging the effective distribution of marketing materials.
• Maintaining and updating customer databases.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions.
• Contributing to, and developing, marketing plans and strategies.
• Managing budgets.
• Evaluating marketing campaigns.
• Monitoring competitor activities.
• Supporting the marketing manager and other colleagues.
Maximize sales in national retail accounts.
• Position FCC value and creating product and brand awareness.
• Communicate effectively FCC plans, features, products and services to a variety of customers.
• Increase visibility of FCC products and services.
• Create first-rate customer experiences.
• Meet or exceed sales goals.
• Maintain a sound knowledge of specific products and services.
• Build productive relationships with in-store personnel.
• Restock
Marketing strategies E-commerce Advertising