Ibrahim Alahaydib

• CRM Implementation: Led the development of a comprehensive CRM system, enhancing data tracking and customer interactions.
• Command Center Creation: Established a command center for upper management to monitor sales, market data, and relevant news.
• User Experience Enhancement: Conducted UX assessments that streamlined processes, significantly improving customer satisfaction.
• Journey Design: Developed and refined customer journey maps to identify key touchpoints and pain points, driving targeted improvements in the customer experience.
• Super App Development: Led the development of STG Super App, improving user engagement across services.
• Website Improvements: Enhanced STG and its subsidiaries websites, focusing on user experience to increase engagement and satisfaction.
• Research Center Establishment: Launched a research center to gather insights through surveys, focus groups, interviews, and mystery shopping, enabling data-driven service enhancements.
• Leadership: Managed and developed a team of 5 in Customer Experience and 6 in the Call Center, focusing on strategy, customer feedback, service design, and policy development.
• KPI Development: Created KPIs to monitor and enhance customer experience initiatives and maximize Call Center service levels.

• Marketing Strategy: Developed and executed marketing communication strategies to support STG and its subsidiaries in achieving business goals.
• Campaign Management: Oversaw social media campaigns, media relations, branding initiatives, and product launches, producing diverse content for digital platforms.
• Media Relations: Served as the main liaison for media interactions, crafting press releases and promotional materials that elevated STG's profile in local and international markets.
• Campaign Execution: Directed multiple high-impact campaigns, including the launches of Saudi Tadawul Group Holding Co. and Muqassa Co., as well as key programs like listing incentives, post-trade transformation, and derivatives market initiatives.
• Event Management: Planned and executed all external & internal events for STG and its subsidiaries, ensuring seamless execution.
• Team Leadership: Supervised and mentored a team of five, fostering a high-performance environment and ensuring timely project delivery.

• Content Development: Created compelling content for events, speeches, press releases, newsletters, and social media, ensuring alignment with corporate messaging.
• Strategic Partnerships: Collaborated with communication and creative agencies to design and implement effective marketing strategies.
• Event Management: Planned and organized STG and its subsidiaries internal & external events.
• Marketing Support: Provided ongoing marketing assistance to STG and four companies within the group, addressing various requests and needs.
• Campaign Participation: Actively participated in internal and external campaigns, enhancing promotional efforts and outreach.

• Content Development: Crafted engaging materials for events, speeches, press releases, newsletters, and social media infographics, ensuring alignment with corporate messaging through collaboration with copywriters and editors.
• Agency Collaboration: Partnered with communication and creative agencies to develop and implement strategic plans, overseeing the design of promotional materials.
• Event Planning: Organized and executed various corporate events, managing all aspects including speech preparation, press releases, venue selection, gift procurement, and vendor coordination.
• Campaign Management: Prepared and participated in internal and external campaigns, assisting with promotional activities to enhance brand visibility.
• Client Support: Provided daily marketing support for four companies within the Saudi Tadawul Group, addressing diverse communication needs.
• Strategic Implementation: Collaborated with management to develop and execute effective communication strategies.
• Key Achievements: Played a vital role in the successful planning and execution of the Saudi Aramco listing ceremony in December 2019 and the launch of the new identity and brand for the Saudi Tadawul Group in April 2021.

• Teaching & Course Development: Designed and taught introductory marketing courses, ensuring syllabi aligned with departmental standards.
• Lesson Planning: Created engaging lesson plans and assignments while staying updated on marketing trends and innovations.
• Student Assessment: Evaluated student performance through grading of assignments, discussions, and exams.
• Curriculum Collaboration: Collaborated with faculty to develop and enhance curricula for bachelor’s and master’s programs.

• Sales Optimization: Identified and pursued new sales opportunities, boosting revenue within key accounts.
• Client Support: Prioritized and resolved day-to-day business cases, including transaction verifications and overdue accounts.
• Travel Coordination: Managed and confirmed travel requests, providing tailored quotes for accommodations, flights, and lifestyle & concierge services.
• Customer Satisfaction: Achieved a 95% average satisfaction score for Platinum accounts.
• Relationship Building: Cultivated strong client relationships, increasing referral business through personalized account management.
• Portfolio Management: Oversaw a portfolio of 50 Platinum accounts, each generating an average revenue of $200, 000.