Ibrahim Fraij, Marketing Unit Manager

Ibrahim Fraij

Marketing Unit Manager

Tamweelcom

Location
Jordan - Amman
Education
Master's degree, MBA in Marketing & E-Buisness
Experience
19 years, 0 Months

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Work Experience

Total years of experience :19 years, 0 Months

Marketing Unit Manager at Tamweelcom
  • Jordan - Amman
  • My current job since March 2013

For the past two years I have worked as a Marketing Units Manager at Tamweelcom, where I was Managing six marketing major operations, (Marketing Communications, Public Relations, E-Marketing & Social Media, Advertising & Graphic Design) all in house with A team that consists of 3 members, in the first 6 months of 2014 we achieved the yearly road map with an increase of 450% from the main target as a result of developing new Facebook strategy to raise the main Facebook Page audience with an increase of 1.150.0% as a result of page success, Using Social media as an advertising tool & many advertising channels to achieve 250% of sales increment in 5 Major products and with a ROI/ROA of 1.3 of targeted-segmented advertising channels.

Fikrati award for entrepreneurs reached 881k Jordanian youth aged between 18-35 with an increase of 160% of the attendance, Proceeding Marketing campaigns in Tamweelcom`s 32 branches spread around the kingdom As we implement 90 campaigns every 3 working days in which we are rewording 10, 000 of our client with loyalty & pointing program and other marketing campaigns (3 gifts per hour), A quarterly live coverage in media / Radio a Tv interviews with Ro`ya and Jo Tvs press conferences along with continues press releases and an 18 films production.

Responsible on the overall marketing strategy, management and execution for Tamweelcom products and services; Develops and owns the overall Go-to-Market strategy framework; responsible for campaign management and drives excellence in marketing execution; Align the content, timing and delivery of marketing messages and outreach to customers and partners; Accountable for the business scorecard metrics and revenue attainment for the organization. Lead teams and develop strong partnerships with the segment marketers, customers and stakeholders to lead and execute the physical year local priorities. Managing a team of 15 marketers over 4 divisions including Research and Product development team, Marketing Communication Team, Social services and Business Development Team and Customer Care Team. Responsible for the budgeting, adoption and execution of the annual marketing plan in accordance with the organization strategy. Drive and deliver a customer experience framework that enables an exclusive business experience by developing synergistic customer value propositions crossing products, segments and ecosystem boundaries. Drive marketing strategy planning, value proposition landing, and targeting to all relevant audiences Specialized in Developing new financial products and services, starting from market research, product and marketing mix, feasibility study, product testing and product launching. Develop and manage programs for entrepreneurs including financing, awards, training and mentoring.

Junior Sales Manager (Corporate Account Manager) at Umniah
  • Jordan - Amman
  • May 2011 to March 2013

Umniah's Acquisition Phase, Acquired a strategic accounts in Jordan market, in addition to acquisition activate and manage accounts almost fill the Retention Phase for all of them.

- Hotels Sector (Holiday Inn Amman, Le-Meridian Hotel, Regency Hotel, Arena I&II Hotels)

- Universities Sector (Association of Arab Universities, Amman Uni., Petra Uni.)

- Associations (Jordanian Doctors Association, Jordanian Agricultural Engineers Association, Jordanian Engineers Association)

- Embassy (Egyptian Embassy)

- Industry Sector (Jordanian Potash, Danish Dairy Milk industry, Jordanian Dairy Milk industry)

- NGOs (Jordan River Foundation & Loyac)

- Restaurants (Java U Coffee and Restaurant, Zuka Coffee & Restaurant)

- Gym (Revolution Gym).

Acquisition and Retention without losing any of those strategic accounts.

Account Executive at CUBE for Decorative Material
  • Jordan - Amman
  • May 2010 to May 2011

Accounts executives are Sales professionals who are responsible for taking care of business relationships between the clients and the companies they are employed in. Their job description contains many profession; public relations, marketing, and advanced sales skills. meeting and liaising with clients (Interior Designers and construction Engineers) to discuss and identify their needs in decorative materials, working with procurements to devise a materials that meets the client’s brief and budget, Arrange and manage the technical team and the interior accountants.

Volanteer at Foreign Affairs Office / Jordan Uni.
  • Jordan - Amman
  • August 2004 to July 2009

responsible for the communication and preparation of foreign students, Coordinate with all Jordan universities to make the Foreign Students Conference every year, Responsible for routines and logistic work of Foreign Affairs Office. Gather information from the Admission and Registration Unit the new foreign students, to contact them and register them in the office. Prepare introductory manuals maps and Statistics for foreign students. Make out annual plans and trips (Al-Ordon Fe Oyon Al_Wafeden) Program and to apply for the approval of the plan; to arrange activities for them, to choose a model program and to write performances summaries.

Team Member at Lana Bsharat Agency
  • Jordan - Amman
  • August 2006 to July 2009

Ushering, Occasions Planning and Companies Promotions. it requires above-average communication and organizational skills. must also be able to multitask, think outside the box, think on troubleshoot problems. The planner must have the ability to work with all types of people and be able to visualize an event not only from start to finish, but also the steps he will take to accomplish it.

Volanteer whith UJ Committe team at INJAZ Committee
  • Jordan - Amman
  • August 2006 to July 2008

INJAZ student committees in the universities. The event was designed and tailored to involve the students in team building, time management and problem solving exercises and was facilitated by the Challenger Team. The committee's role is to be an advocate for INJAZ in the universities and community colleges. The committees also promote INJAZ to students, help in sessions follow up, present INJAZ in different activities and help in events such as INJAZ Volunteer Appreciation (IVA) and the Job Fair events. Representatives from King Abdullah II Fund.

Education

Master's degree, MBA in Marketing & E-Buisness
  • at MEU
  • December 2014

.

Diploma, Public Relations
  • at CPRM,American Institute for Business Management and Communication
  • December 2012

CPRM is administered by AIBMC (The American Institute for Business Management and Communication); one of the most renowned institutes in business management and communications in the United States. By earning CPRM candidates demonstrate that they have mastered the Business Communication body of knowledge, obtained the skills of public relations, and committed to AIBMC core values and code of ethics. Module 1: Communication and the Roles of Public Relations Module 2 : External Public Relations Sources Module 3 : Working with Suppliers, Publishers, Printers, Photographers and Designers Module 4 : Making Videos Module 5 : Exhibitions and other Events Module 6 : Promotions and Functions Module 7 : Visits, Sponsorship and Educational Activities Module 8 : Working with the Media Module 9 : Public Relations: A Management Function Module 10 : Ethics and Law Module 11 : Communication Models and Theories Module 12 : Research, Planning, Implementation and Evaluation Module 13 : Crisis Communication Management Module 14 : Management Skills Issues Module 15 : Business Literacy Module 16 : Media Relations Module 17 : Using Information Technology Efficiently Module 18 : Advanced Communication Skills Module 19 : PR History Highlights Module 20 : New Product Development Module 21 : Product Management Module 22 : Advertising and Promotion

Diploma, Sales and Marketing
  • at CSMP,Sales & Marketing Certification Institute
  • June 2012

The Sales and Marketing Certifications Institute (SMCI) is a non-profit organization and the most prestigious worldwide certification institute in Sales and Marketing. SMCI provides sales and marketing professionals with CSMP and CSMM certifications, demonstrating that they have mastered the sales and marketing management body of knowledge, committed to SMCI core values and the code of ethics. 1) Marketing Strategies 2) Quality, Sales, Marketing and New Product Development 3) Product Management, Electronic Commerce and Marketing 4) Advertising and Promotions 5) Pricing Strategies 6) Consumer Behavior 7) Marketing Research and Quantitative Techniques 8) Marketing Channels and Distribution 9) Economics and Marketing 10) Market Segmentation and Target Markets 11) Service Marketing 12) Creating the Sales Force 13) Sales Force Organization 14) Sales Administration and Management 15) Sales, Marketing and Ethics 16) Law, Marketing and International Issues

Bachelor's degree, Engineering
  • at Jordan University
  • December 2010

The engineering discipline that applies engineering science and technology to agricultural production and processing. Agricultural engineering combines the disciplines of animal biology, plant biology, and mechanical, civil, electrical and chemical engineering principles with a knowledge of agricultural principles

Diploma, Certified Open Water Diver 18m Depth
  • at PADI
  • March 2010

Certified Diver 18m Depth

Diploma, Project Management
  • at Center of Consultation-Jordan University
  • July 2009

Reguler Course not certified

Diploma, Advanced Public Relations
  • at Center of Consultation-Jordan University
  • May 2009

Center of Consultation-Jordan University

Diploma, Etiquette and Protocol
  • at Center of Consultation-Jordan University
  • March 2009

Center of Consultation-Jordan University

Diploma, Public Relations I
  • at Center of Consultation-Jordan University
  • March 2009

Center of Consultation-Jordan University

Diploma, Adobe Photoshop and Flash Design
  • at Center of Consultation-Jordan University
  • January 2009
Diploma, Success Skills, Business Ethics, Leadership, Company, Exploring Economics
  • at INJAZ-JO
  • April 2006

University INJAZ Courses

Diploma, Youth Leadership in Media and Communications
  • at United Nations University
  • September 2005

Focus on young people in Jordan. Three-quarters of the country's population is under the age of 30. The YLP graduated 23 young men and women aged 18 to 22 who are students at six universities in Jordan.

Specialties & Skills

Public Relations
Digital Marketing
Relationship Marketing
Social Media Marketing
Marketing Communications
Microsoft Office
win95-7
CRM Microsoft Dynamics
Adobe Photoshop
Adobe Illustrator

Languages

Arabic
Expert
English
Expert
German
Beginner

Memberships

The Royal Marine Conservation Society of Jordan
  • Volanteer
  • March 2010
Jordan Environment Society
  • Volanteer
  • January 2010

Training and Certifications

CSME - Certified Social Media Expert (Certificate)
Date Attended:
August 2013
Valid Until:
June 2014
CPRM - Certified Public Relashon Manager (Certificate)
Date Attended:
April 2013
Valid Until:
June 2013
CSMP - Certified Sales and Marketing Profisional (Certificate)
Date Attended:
January 2013
Valid Until:
February 2013