Ibrahim Hassan

Assumed responsibility for the entire marketing function related to auto body works business unite and built a new team of 4 members. Designed the new business model for auto body works business targeting 10% market share from Non-TOYOTA owners market by end of 2019. Developed a new B2C brand for auto body work centers that have a long term impact on ALJ brand positioning in the Saudi market. Planned and launched the communication campaign for opening 4 new auto body works center in KSA including the grand opening event which attended by ALJ group president. Communicated with Toyota Motor Corporation (TMC) on a regular basis to keep abreast of their global communications strategy and lead strategic discussions regarding Saudi market.

Participated in parts new pricing strategy project with Carlisle Consulting Co. where all TOYOTA, LEXUS and DAIHATSU parts (+500, 000 items) re-priced which increase parts sales revenue by 5%.

Developed a new campaigns and incentive strategy for ALJ parts dealers which increase the dealer’s loyalty.

Developed and implemented the Communication plan to launch the new parts pricing strategy to the dealers.

Developed and launched LEXUS Extended Warranty service to support the brand image where 3, 869 LEXUS vehicle covered in the first patch.

Managed the Extended Warranty service P&L and achieved 21 Million SAR net profit.

Led the launch of the “Gold Campaign” with 7 Million SAR budget which achieved average 40% traffic increase in 46 service center and shared worldwide by TMC as a best practice to all other dealers.

Launched the pre-paid service program (KASBAN) where 23% increase in customer retention achieved.

Developed a new training program (Marketing Skills) for frontline stuff where 560 employees trained.

Launched Toyota Service Saudi Facebook page which ranked No.1 automotive page in KSA 2011.

Won the service performance award for contribution in after sales marketing for two years (2011& 2012).

Launched of new products in the market under SEASTAR and SWISSCHOICE brands which increased the market share by 4%.

Developed and launched the new brand (DANA) which has 7 processed chicken products gaining 9% market share (First year) in this market.

Managed the CIM & website (www.egyswissholding.com) project for the holding company.

Representing the company in HACE Dubai Expo. 2009 where new 5 agreements signed which make EGYSWISS products available in new markets.