Managing editor
Eye of Riyadh
Total years of experience :12 years, 9 Months
I have managed the editorial content for Eye of Riyadh. My role was to provide editorial plan and content for the portal’s clients to deliver key messages, reach out to the targeted audience and create engaging dialogue. Part of my role is online public relations and social media content planning.
I also handled copy write tasks for the website clients, I've written and published online press releases in both English and Arabic for existing clients and potential clients. Some of the clients were AlFaisaliah group, Mobily, Dour business ladies center, The Saudi Tourism authority.
I manage the SAGIA account in the company, I take charge of planning and executing the public relation campaign for this government organization. One of the most significant projects I handled was the international media attendance and coverage for the global competitiveness forum 2012 held in Riyadh. I invited the international journalists from outside the kingdom to attend and cover the event. I also was in charge of writing and distributing the press releases in Arabic and English which tackled the Saudi economy versus the global economy and the latest trends and investment opportunities in Saudi Arabia.
I was in charge of developing business strategies for the online training products produced by the company.. One of those products was the International Computer Driving license certification program which is implemented in government departments and universities in the gulf and Saudi Arabia. The other product was a social media for business online training program, I set the target markets and potentials clients for the products and planned the business growth potential. One of the tasks I handled was managing the public relation campaign for the company as I appeared in different media outlets to increase awareness about those products.
I have worked as an editor for AlRiyadh newspaper, I used to publish regular financial and economic reports covering various topics within the local society. I have also covered IT and social issues. I had a weekly column in the newspaper.
I have completed my MA degree in transnational communication and global media from Goldsmiths, university of london. I won a scholarship by the British council to complete my Masters in UK.
I have pursued a degree in mass communication from Malaysia, part of our studies focused on business administration, marketing and public relations.
