Online Merchandiser - POTTERYBARN KIDS
AL SHAYA Group
Total years of experience :15 years, 9 Months
• Lead core E-commerce Business functions - Onsite Merchandising, Category Management, Content Management, Website Audit, Manual Build, Product Price Validation etc.
• Successfully achieved the eCom Sales Target for the Year 2023 with +12% Vs LY.
• Track Inventory levels across Systems (ILS, OMS, RMS, Magento Stock Management)
• Ensured 95% Publish rate for Online product availibility Vs Offline Stores for all KWT / UAE / KSA.
• Monitor Weekly Online Sales vs Target for all markets.
• Regular anaylysis of the Best Sellers SKUs / Categories (Stores) vs Ecom Availibility.
• Provide weekly recommendaon to brand team on ICT for OOS in ECOM.
• Collaborate with buyers, distributors and local vendors for new product launches.
• Liaise between brand team and Ecom Team in ensuring all the requirements by both parties are fulfilled ensuring for the smooth operation of the online business.
• Super-user of Business Applications (PIMS, MAGENTO, DRUPAL, RMS, ALGOLIA, GOOGLE ANALYTICS, POWER BI, BI Analytics
• Lead core E-commerce Business functions - Onsite Merchandising, Category Management, Content Management, UI/UX,
Promotion Planning for the online portal of region’s most loved Fashion retailer Alyasra Fashion.
• Succesfully launched more than 10000 products on ONTIME.COM during COVID leading to 5x Sales and profit.
• Successfully achieved the eCom Sales Target for the Years 2019, 2020, 2021 & 2022 and managed the Categories contributed 70%
of the total ecommerce revenue.
• Managed overall Merchandising strategy for more than 6500 products - Watches, Jewelry, Accessories, Eyewear, Bags, Apparel &
Footwear Brands across the online portal in terms of Business planning, Assortment planning, Product selection.
• Ensured 95% Online product availibility Vs Offline Stores
• Effectively adding products in their respective Brands/Categories by ensuring proper content, price, images & inventory availability
within given time frame in coordination with Brand Team to ensure the Omni-Channel strategy imply.
• Plan Seasonal/Continuity product selection, range planning and online launch scheduling ensuring it goes up with the Company‘s
strategy. Partners closely with Buying/Merchandising Managers on new product releases, promotions, partner funded initiatives,
product refreshes & Value deals.
• Evaluate the business requirements and met with the best e-commerce vendors across Kuwait to recommend the suitable for the business need.
• Define the basic features for the E-Commerce website and mobile application required for fashion retails industry.
• Define the product pages, order process, cancellations, returns and exchange policies.
• Pricing on website, inventory and replenishment.
• Define FAQs, terms & conditions, privacy policies etc.
• Plan and deliver digital marketing strategy to increase traffic on the website and achieve ROI.
• Manage a team of more than 10 and taking all decisions of the department in absence of E-commerce Manager during business & personal trips.
• Plan out promotional campaigns like Deal of the Day, Best of the month, Weekly Deals, Weekend Offers, Best Friday, Music week, Toys week, BEST SATURDAY, Monthly offers, Online Exclusive offers, Clearance Sale, Winter Sale and analyze the sales conversions based on the data gathered.
• Analyze the performance of the website during off peak and on peak liaise the networking team.
• Daily quick check on competitor’s website & social media channels.
• Analyzing sales report against the online promotional activities.
• Define the order process with customer support staff.
• Analyze daily Net sales, no. of orders, cancelled orders etc.
• Coordinate with offline merchandising teams for new arrivals, best sellers and attractive offers to be displayed on homepage.
• Proofreading and approvals for artworks for website banners, social media, google ads, newsletters, newspaper ads etc.
• Provide support to customer service team during sales campaigns and promotions in confirming orders with the customers.
• Random check on website about products availability, prices, pictures, specifications, out of stock items etc.
• Plan marketing activities for each month based on Google Analytics reports.
• Regular testing on website & mobile app for new developments like pricing, promotions, banners, payment gateways etc.
• Manage and communicate with the development team for further development based on the roadmap defined.
• Manage and plan front end and liaise with design team for banners, espots, social media ads, newspaper ads, google ads, and newsletters.
• Analyze the current product data in order to support SEO enhancement..
• Analyze and plan promotions based on the sales data along with the team for every trade channel.
• Familiar and worked with latest technologies and e-commerce framework such as IBM® Management Center & Accelerator for WebSphere® Commerce and SAP to maintain daily business operations.
• Implement marketing plans, promotional activities, media plans for the calendar year.
• Develop designs for the promotions/ festivals with advertising co.
• Coordinate with advertising agencies in bringing out major successful promotions and festivals during the entire year (2011, 2012 & 2013) such as - lulu festival, salmiyah coop festival, raft race in aqua park, mishref ramadan food exhibition, al reggie & andalus coop festival, al fahaheel coop festival.
• Re-designing of the new stationary (company logo, letter heads, envelopes, company folders, business cards & company profile)
• Maintain the entire library of all products (logos, artwork, products pictures, and festival pictures etc) and also done photo-shoots of all promotions & festivals myself.
• Enhance market share points for categories - rice, malt beverage, frozen vegetables, frozen meat, pasta and cheese by expanding the existing portfolio, marketing activities and market visits.
• Regular follow up with sales team for every trade channel - sales, listing, targets and customized promotional activities.
• Raise activity proposals and follow-up of settlement of all claims related to marketing activities with suppliers as per the budget allotted in a calendar year.
• Regular correspondence with suppliers related to different issues.
• Regular market study ensuring the availability of all skus in the market.
• Responsible for complete understanding and presentation of new product development ensuring it meets all the government regulations.
• Image editing using adobe photoshop
• Website management
• Regular update of news articles on the website using content management system (cms) software
• E-paper
Major - Commerce
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