Account Manager (DACH)
MediaMint
Total des années d'expérience :13 years, 1 Mois
Working for Strike I am fully responsible for 10 - 15 projects on monthly basis. Some of them last for months though, so I have more time to work on the final outcome expected by our clients.
Buying video is a totally different AdWords universe with own signs, metrics and different mindset.
My scope of activities:
Running video campaigns solely and independent on the project basis (CPV / CPM; In-Stream & In-Display)
Developing media plans & working out the KPIs for a project based on the proposal / media brief.
Performance optimization:
Consistent targeting optimization (Custom Affinities, Keywords, Overlaid targeting sets, retargeting)
Reporting & campaign's insights in cooperation with Sales and Client Services
Performance & spend tracking
• Website support (WordPress)
• Content tailoring / optimization
• SEO / SEA
• Tutorials' creation
UPD: this project isn't active in the moment
SEM strategy development.
Setting goals + identifying KPIs
AdWords account management + performance tracking
Conversion rate optimization. Analytics. Reporting
eCommerce up- / cross-selling. Identifying long tail products to adjust an inventory.
Ad creation: text & display (Google Webdesigner + Adobe Photoshop)
Video ads. Search + Display + In-Stream. Working in Adobe Premiere & After Effects to improve client's key message.
Shopping set up & optimization. Weekly trainings help us to keep our client's progress stable providing improvement plans. Working with Local inventory feeds + hotel ads.
Retargeting ( + dynamic & video )
Google Partners certifications:
Video Advertising
Google Analytics
Google AdWords
Google Shopping
Mobile Advertising
Tenure Award 2015 (1 Year of Service )
• Account management / sales (one of additional duties I had)
• Market research
• Online advertising (PPC - AdWords, Facebook) / Cooperation with a Web design studio
• AIESEC GIP (Global Internship Program)
I wanted to try myself abroad and this internship was my first step.
• Online (AdWords, local bulletin boards) / print advertising
• Market analysis (low voltage power equipment. Kontaktor > Legrand)
• Website support / email marketing
• Online reputation management, service http://www.babkee.ru/
• POS layouts creation and adaptation
• SMM manager of brand "Dmitriy Illyuk" - ukrainian drift pilot / Monster energy driver.
• Live streaming for our social communities from different race locations
• Content creation / editing
• Video editing
• Merchandise promotion
• Mystery shopper on daily basis
• Service quality controlling