Ievgen Ishchuk, Account Manager (DACH)

Ievgen Ishchuk

Account Manager (DACH)

MediaMint

Location
Poland
Education
Bachelor's degree, BA of Management
Experience
13 years, 2 Months

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Work Experience

Total years of experience :13 years, 2 Months

Account Manager (DACH) at MediaMint
  • My current job since April 2016
Media Buyer (Youtube video advertising) at Strike Social
  • Poland
  • May 2015 to April 2016

Working for Strike I am fully responsible for 10 - 15 projects on monthly basis. Some of them last for months though, so I have more time to work on the final outcome expected by our clients.
Buying video is a totally different AdWords universe with own signs, metrics and different mindset.
My scope of activities:
Running video campaigns solely and independent on the project basis (CPV / CPM; In-Stream & In-Display)
Developing media plans & working out the KPIs for a project based on the proposal / media brief.
Performance optimization:
Consistent targeting optimization (Custom Affinities, Keywords, Overlaid targeting sets, retargeting)
Reporting & campaign's insights in cooperation with Sales and Client Services
Performance & spend tracking

Content manager at Decoupage & Co
  • Ukraine
  • January 2012 to December 2015

• Website support (WordPress)
• Content tailoring / optimization
• SEO / SEA
• Tutorials' creation

UPD: this project isn't active in the moment

AdWords Account Strategist - Google AdWords SMB Sales (UMM) via Teletech at Google
  • Poland
  • April 2014 to May 2015

SEM strategy development.
Setting goals + identifying KPIs
AdWords account management + performance tracking
Conversion rate optimization. Analytics. Reporting
eCommerce up- / cross-selling. Identifying long tail products to adjust an inventory.
Ad creation: text & display (Google Webdesigner + Adobe Photoshop)
Video ads. Search + Display + In-Stream. Working in Adobe Premiere & After Effects to improve client's key message.
Shopping set up & optimization. Weekly trainings help us to keep our client's progress stable providing improvement plans. Working with Local inventory feeds + hotel ads.
Retargeting ( + dynamic & video )

Google Partners certifications:
Video Advertising
Google Analytics
Google AdWords
Google Shopping
Mobile Advertising

Tenure Award 2015 (1 Year of Service )

Sales / web performance manager at Intergate Polska
  • Poland
  • January 2014 to April 2014

• Account management / sales (one of additional duties I had)
• Market research
• Online advertising (PPC - AdWords, Facebook) / Cooperation with a Web design studio
• AIESEC GIP (Global Internship Program)

I wanted to try myself abroad and this internship was my first step.

Marketing manager at Eltim
  • Ukraine
  • October 2011 to November 2013

• Online (AdWords, local bulletin boards) / print advertising
• Market analysis (low voltage power equipment. Kontaktor > Legrand)
• Website support / email marketing
• Online reputation management, service http://www.babkee.ru/
• POS layouts creation and adaptation

SMM manager / Live Stream at www.dmitriyillyuk.com
  • Ukraine
  • May 2013 to November 2013

• SMM manager of brand "Dmitriy Illyuk" - ukrainian drift pilot / Monster energy driver.
• Live streaming for our social communities from different race locations
• Content creation / editing
• Video editing
• Merchandise promotion

Mystery shopper at Restaurant "Mafia"
  • Ukraine
  • February 2011 to July 2011

• Mystery shopper on daily basis
• Service quality controlling

Education

Bachelor's degree, BA of Management
  • at Kiev National Linguistic University
  • May 2013
High school or equivalent, -
  • at School № 14 with extended German course
  • June 2009

Specialties & Skills

Video Advertising
E commerce
Social Media Marketing
eCommerce
TrueView ads
UX optimization
Google Analytics
Wordpress
Video editing
Shopping campaigns
User testing
Google AdWords
Mouseflow + Optimizely

Languages

Russian
Expert
English
Expert
German
Expert
Ukrainian
Expert
Polish
Intermediate

Memberships

AIESEC
  • GIP Participation / Alumni
  • September 2013

Training and Certifications

Sales Training (Training)
Training Institute:
Revana
Date Attended:
April 2015
AdWords certification (Video, Search, Display, Shopping, Mobile) (Certificate)
Date Attended:
June 2014
Valid Until:
January 9999
Google Analytics certification (Certificate)
Date Attended:
September 2014
Valid Until:
January 9999
Das Deutsche Sprachdiplom C1 (Certificate)
Date Attended:
May 2009
Valid Until:
January 9999