Ignatius Ralph Fernandes

Key Deliverables:

 Key role in organizing & coordinating Events/Sponsor Events in criteria’s of Pre Event, During Event and Post Event
 Coordinates all promotional campaigns via Exhibitions, Public Relations, Direct mail, Web and Social Media
 Identifies High Net Worth customers through new market segments and different sources
 Coordinates promotional campaigns via Exhibitions, Events, Public Relations, Direct mail, Web & Social Media
 Streamline the existing marketing function in the organization and reach effective organizational objectives
 Identifies & develops potential plans and products/service strategy
 Oversees the progress of existing projects and distributing the marketing collaterals for the same
 Executes a gamut of operations that involve direct mail, email broadcast campaigns, outbound calls, marketing events & exhibitions, public relations, customer communications, promotions and other marketing plans
 Key role in Post campaign analysis and obtain the feedback of promotions
 Identifies latest technologies and utilize the same in marketing initiatives
 Generates qualitative & quantitative reports pertaining to the number of new customers connected in new market segments, initiatives taken for branding & overall marketing department reports
 Guides and mentors the sales staff and encourages them to realize the importance of marketing collaterals
 Gathers competitors information from markets and ensure awareness of the management
 Vital role in Planning, Organizing, Promotional Activities; Introducing the Brand and Meetings on Daily basis with Hotel Clef D’or and Concierges in 5 & 4stars Hotels in Dubai, Ajman & Abu Dhabi
 Accountable for introducing and Converting recommendations from Hotel Concierge to Sales

Social Media:
 Supervises the entire gamut of operations associated with Facebook, Instagram, Twitter & Pinterest
 Uploads images to industry standards and formulates description to attract more individuals and involve them in promotional activities
 Formulates online Ads campaign and promote advertisements
 Connecting with top Boutique locations in region and promoting the brand on their social media platforms

Played a significant role in organizing and overseeing the preparation, ordering, display and sale of stock

Involved in organizing and coordinating the transportation of stock

Accountable for maintaining the store layout and display

Engaged in maintaining employment, training and supervision of store employees

 Fostered strong working relationships with the community

 Meeting the compliance and legislative requirements associated with the management of a community store, including, fair working conditions, store specific licensing and permits