Business Manager
Ekuep.com
Total years of experience :27 years, 4 Months
No.1 Saudi F&B / HoReCa equipment B2B Marketplace.
Marketing Strategy: Working closely with the Marketing Department on marketing strategy and execution.
Management & Leadership: Overseeing the Category Management Team, Content Team, and Customer Support Department for all business units of the company (Ekuep KSA, Ekuep UAE, Qavashop).
Digital UX Development: Liaising with the development team on deploying usability improvements for digital assets, including websites and mobile applications.
Digital Growth: Management of KSA and UAE websites’ P&L, achieving targets for revenue and profitability.
Customer Experience / Project Management: Leading strategic company projects in the field of CX (customer experience), including administration, migration, and optimization of ticketing and CRM systems.
\[!\] Increase of Ekuep’s revenue by 24% Y2Y (2019 vs 2020).
\[!\] Successful deployment of Ekuep.com mobile application.
\[!\] Successful implementation of B2B Marketplace.
\[!\] Successful migration of two Zendesk and four Freshdesk instances into one for the whole Raqtan Group company (with multiple brands), plus migration of CRM Pipedrive to Freshsales.
The leading Polish e-commerce software house.
Business, Marketing & Sales Strategy: Overall management of Marketing, Business Development of e-commerce platform 2ClickShop.
Lead Generation Marketing & Brand Awareness: perform presentations at e-commerce events (up to 10 yearly), writing articles for Polish e-commerce magazines.
Strategy Consultation: Liaising with clients and projects in the field of e-commerce, marketing and UX (user experience).
\[!\] Retargeting sales strategy growth to successfully include enterprise business clients
(earlier the biggest contract was 30k USD and after the change 300k USD).
\[!\] Lead the implementation of tactics to streamline processes, including SaaS strategy, split of sales and project management, online CRM lead management, client portal.
Innovative personalization & conversion rate optimization SaaS.
Brand Awareness Strategy: Implementation of the Omniconvert brand into the Polish market.
Marketing Lead Generation: Overseeing the outbound and inbound marketing strategy.
Account Management: Setup of managed services dedicated to the Polish market.
Strategy Consultation: Liaising with clients in the field of e-commerce.
Sales Management: Successful selling of the tool and managed services.
\[!\] 1st place in ‘Debut of The Year 2015’ in Ekomersy contest (Industry-leading e-commerce branch contest in Poland) for Omniconvert.
\[!\] Awarded nomination for ‘The Best E-commerce Sales Supporting Tool 2016’ in the Ekomersy contest.
Digital Marketing and Conversion Rate Optimization Agency.
Sales strategy: Development and implementation of sales tactics.
Project Management: Quality assurance of standards and procedures implementation focused on optimizing internal processes.
Marketing Strategy: Liaising with internal teams on email marketing, marketing automation, and usability tactics.
Strategy Consultation: Liaising with clients in the field of e-commerce, marketing and UX (user experience).
\[!\] Secured 60% revenue increase within 12 months.
My passion for cycling and sales converted into the biggest bicycle e-commerce in Poland.
I started my first e-commerce in 1999 building it with FrontPage. After just only one year in 2000, I built my own ERP/DMS/WMS system based on MS Access integrated with an e-commerce engine and top-class frontend. I was one of the pioneers of dropshipping in Poland and the first one in my industry who integrated ERPs of my suppliers with my ERP. This helped me to build in 3 years no.1 e-commerce site in the sports product industry in Poland and achieve revenue growth 80% Y2Y for many years. Then I entered omnichannel by opening 2 regular shops. After a few years my Cyklotur and the main competitor CentrumRowerowe were merged into CCR Sport company.
Kraft Heinz is one of the biggest food manufacturer in Poland under Heinz and Pudliszki brands.
Managing the new product development department (R&D). Successfully completed implementation of a completely new approach to the entire process of new product development and cooperation with the marketing department.
The leading F&B manufacturer in the world.
Starting as R&D Technologist, then responsible also for IT projects R&D. The last role in Unilever was leading the Central European (Poland, Hungary, Slovenia, Romania, Czech Republic, Russia) business optimization project & team.
Business Administration 1-year Postgraduate Course