Igor Kraevsky, Chief Business Development Officer

Igor Kraevsky

Chief Business Development Officer

NeuroCity

Location
Russian Federation - Moscow
Education
Diploma, Executive MBA
Experience
17 years, 0 Months

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Work Experience

Total years of experience :17 years, 0 Months

Chief Business Development Officer at NeuroCity
  • Russian Federation - Moscow
  • My current job since May 2021

NeuroCity is an industry leader in phygital self-service infrastructure for public and retail spaces

• Implemented a change in the company's strategy from one of a minor market players in indoor advertising to an industry leader in integral phygital self-service solutions;
• Created from scratch sales teams in three areas: infrastructure projects, interactive integrations and advertising campaigns;
• Commercial projects with budgets from USD200K to USD5Mn;
• Hallmark projects:
- Network of interactive tourist information centers on the territory of VDNH (Moscow);
- Digital infrastructure of Sheremetyevo International Airport (SVO);
- Interactive system for the LeroyMerlin DIY hypermarket chain;
- Navigation system for the SKOLKOVO business school campus;
- Project “Interactive Sommelier” for the international brand MoetHennessy (LVMH).
• Managing cross-functional distributed teams. Project and development management tools: MS Project, Jira, Confluence, Slack;
• Supervision of product development and testing;

Managing Director at Moscow School of Management SKOLKOVO
  • Russian Federation - Moscow
  • February 2015 to May 2021

Moscow School of Management SKOLKOVO is the business school No.1 in Russia and the CIS region


• Headed one of the four business lines of the company
• Created a team of 10 Senior Account Directors with the following division results:
- Increase in annual revenue from fundraising (sponsorship contracts) from USD4Mn to USD10Mn;
- Diversification and growth of a customer pool from 5 to more than 60 sponsors and partners;
- Long-term contract sizes from USD100K to USD3Mn;
- Fundraising for business school projects from corporates - Alfa Group, Severgroup, EY, International Paper, UBS, PepsiCo, Danone, Bayer, Millhouse, Tashir, etc., as well as HNWI from the Forbes-200 Russia;

• Launching of projects and securing financing:
- Center for Research in Financial Technologies and Digital Economy, with the support of Mastercard;
- Wealth Transformation Center, with the support of UBS;
- Project Management Chair, with the support of Schlumberger;
- Energy Center, with the support of NOVATEK;
- Institute for Emerging Markets Studies (incl. Center for Sustainable Development), with the support of EY, Unilever;
- Center for Strategic Leadership, with the support of Sberbank;
- Strategic Marketing Chair, with the support of B&N Bank;
- Center for Business Ethics and Compliance (ESG), with the support of RUSAL;
- Center for Urban Studies, Center for Healthcare Development and other projects with the support of a pool of partners and sponsors;
- Joint projects with JuliusBaer, CreditSuisse, MSD, J&J, Novartis, Takeda, BMS, Mercedes-Benz and others;
- Raised more than USD5Mn to a scholarship fund;

• The commercial success of the division was ensured by a change in strategy from classic charitable fundraising to value-for-money, based on business rationalism, including:
- GR activities, including attracting new members to the International Advisory Board (engagement of global CEOs);
- Conducting research on “hot” market topics, reflecting the industry agenda of partners;
- Organization of strategic sessions and industry dialogues with the involvement of regulators, executive authorities, business and other stakeholders;
- Policy advice and expert support in regulation of business environment;

• Other activities:
- Organized a CRM migration: from SalesForce to BPM Online (Creatio, Terrasoft)
- Participated in creating a partnership with HKUST (Hong Kong, China)
- Supervision and development of the endowment fund;
- Participated in business and trade associations: AEB, AmCham, USRBC, RBCC; work with trade missions and embassies;
- Organized more than 50 events for business owners, boards of large companies, as well as government agencies;

Head of Client Relations, Capital Markets at BCS Global Markets
  • Russian Federation - Moscow
  • June 2012 to February 2015

BCS Global Markets is the financial broker No. 1 and one of the largest independent financial groups in Russia


• Implemented new approach of deals origination through a branch network in the regions;
• Origination, structuring, due diligence and execution of M&A and VC deals: 10+ transactions were implemented ranging in size from USD5Mn to USD50Mn, with company valuations from USD20Mn to USD100Mn;
• Establishing and managing investor relations and organizing Road Show:
- Russian PE&VC: UFG Private Equity, Runa Capital, DaVinci, UCP, iTech Capital, SBT Venture, Target Global, etc.
- Russian corporate funds: SeverGroup, Millhouse, A1, USM, etc.
- Scandinavia: SEB IM, Danske, EQT, Nordic Capital, Altor, etc.
- Continental Europe: Amundi, Allianz, DWS, Pictet, etc.
- UK: Invesco, Fidelity, Pictet, Ashmore, Jupiter, Genesis, etc.
• Account management via Sales Force CRM

CEO at Atlant Securities Ltd
  • Russian Federation - Moscow
  • October 2009 to June 2012

Atlant Securities Ltd. is a private investment company focused on prop-trading and asset management


• Change of strategy: development and implementation of digital transformation from a traditional long-only investment fund to an algotrading hedge fund:
- redevelopment of the investment strategy and launching a robo-assisted trading platform;
- client-centric service (re-launch of client communication channels and launch of client Web-App);
- back office automation for the needs of a new trading platform.
• Key front person: key account sales and fundraising activities leaded to AUM growth from USD2Mn to USD30Mn;
• Top-team reassembling to implement the digital strategy;
• Successful implementation of exit strategy for founders;

Vice-President at AntantaPIOGLOBAL Group
  • Russian Federation - Moscow
  • January 2008 to October 2009

AntantaPIOGLOBAL Group is a leading Russian investment group focused on Mid and Small Caps

PIOGLOBAL Asset Management (former Pioneer First, subsidiary of The Pioneer Group Inc.), Buy-side Research

• Industries under coverage: Oil&Gas, Industrials; Infrastructure, Retail; Telecommunications and Consumers sectors (equities and fixed income);
• Monitoring and analyzing of FX and commodity markets;
• Membership in Investment Committee and assigning of limits for portfolios;
• Supervising of equity funds - “Mid- and Small- Caps Fund” and “Metals&Mining and Industrials Fund”;
• Management of model portfolios;
• Consultation of portfolio managers and VIP-clients;
• Relations with issuers and brokers;
• Communication with mass-media;

Equity Research Analyst at SOVLINK Securities LLC
  • Russian Federation - Moscow
  • May 2007 to January 2008

Investment company founded in 1990 by Salomon investment bank, as well as Sedgwick and Phibro Energy companies

Main responsibilities:
•Industries under coverage: Industrials, Transportation, Infrastructure, Mining;
•Research products: sell-side notes and daily comments;
•Communication with front-office;
•Consultation of clients;

Education

Diploma, Executive MBA
  • at HKUST Business School
  • January 2023
Diploma, Executive MBA
  • at Moscow School of Management SKOLKOVO
  • January 2023
Diploma, Marketing
  • at IBS, Indian Business School
  • January 2020

Strategic Marketing

Diploma, Economy And Innovation Technologies
  • at Haas School of Business, University of California Berkeley
  • September 2019

Entrepreneurship and Innovations

Doctorate, Economics And Business
  • at The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
  • July 2012

Ph.D degree

Master's degree, Economics and business management
  • at Bauman Moscow State Technical University (BMSTU)
  • July 2008

Graduated as Economist Manager (Specialist degree) Degree in Economics and business management Specialization – Financial management

Master's degree, Computer And Communications Engineering
  • at Bauman Moscow State Technical University (BMSTU)
  • July 2008

Graduated as Systems Engineer (Specialist degree) Degree in Computers, complexes, systems and networks

Specialties & Skills

Information Technology
Fundraising
Investments
National Account Sales
General Management
ACCOUNT MANAGEMENT
B2B SALES
BUSINESS DEVELOPMENT
CUSTOMER RELATIONS
INVESTMENTS

Languages

English
Expert
Romanian
Expert
Russian
Native Speaker
Turkish
Intermediate

Training and Certifications

Brokerage and dealer activities on securities markets - Certificate – series 1.0 (Training)
Training Institute:
Federal Financial Markets Service (Russian Federation)
Date Attended:
September 2007
Asset management activities - Certificate – series 5.0 (Training)
Training Institute:
Federal Financial Markets Service (Russian Federation)
Date Attended:
February 2008
Multicultural Communications Course (Training)
Training Institute:
Moscow School of Management SKOLKOVO
Date Attended:
September 2017
Duration:
36 hours

Hobbies

  • Technical Scuba Diving
    TDI Decompression Procedures