Ihab Kashef

• Managing Oil & Ghee brands
• Managing the creative & production process of ATL campaigns
• Liaison with the research & advertising agencies
• Analyzing the retail audit figures
• Analyzing the tracker & other research findings
• Managing the annual marketing plan
• Analyzing the sales figures on monthly basis
• Managing the creation process of the POSMs
• Conducting regular meetings with the sales team to make a clear gap analysis
• Involved in setting the pricing strategy
• Analyzing the competitive intelligence data
• Managing all the marketing activities related to the export sector

• Managing the annual marketing plans
• Handling all the BTL activities
• Managing the distribution plan
• Positioning the brands in the market
• Monitoring the sales figures on weekly/monthly/yearly basis
• Managing the sales forecast on quarterly / yearly basis
• Tracking the direct & indirect competitors
• Formulating the TWOS analysis in order to benefit from strengths & opportunities and overcoming weaknesses & threats
• Formulating the annual budget plan
• Communicating with the suppliers

• Creating the new process for products & services which will be sold in the retail
• Handling any system problems face the retail
• Preparing the presentations material for all the new products & services which be sold in the retail
• Creating direct marketing campaigns ( SMS Campaigns) in favor of any new store will be launched

• Handling all the Correspondences between ABCE bank and all other banks.
• Establishing and renewing the CB, MM & FX limits for ABCE’s clients.
• Responsible for making the amendments of ABCE’s Signatures book (hard copy) and Internet site (soft copy).
• Sending the (daily / weekly / monthly) accounts statement to other banks.
• Analyzing the Egyptian banking sector & try to open a business with the target banks depends on our analysis.